Bachelor's Degree in Entertainment Business Management
Cancún, Mexico
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
USD 4,191 *
STUDY FORMAT
On-Campus
* tuition fee: subject to change without prior notice
Introduction
The Anáhuac University Entertainment Business Management graduates are professionals with excellent ethical and humane backgrounds who exercise their leadership for the positive transformation of society and culture. They develop financially profitable and inclusive projects within the social, technological, and economic state of affairs. Their international perspective allows them to design and organize major events, and promote musical, film, and editorial talents or video game proposals.
The leading-edge services create spaces for entertainment and leisure time, and are respectful of audiences, the environment, and the human team involved in each step, promoting comprehensive social development. In addition, the graduates are educated in avant-garde facilities and can access co-working rooms, think tanks, and the Anáhuac International Entrepreneurship Center.
International School of Communication and Entertainment
We study entertainment from a creative and business perspective, training our students in a professional, ethical, and humane way. Students develop and promote international entertainment projects for different audiences, and from different areas of study like marketing, logistics, project management, budgeting, event production, art, human capital management, and more.
Why study Entertainment Business Management at the Anáhuac Cancun University?
- The Anáhuac Cancun University is an international campus with students and professors from over 30 different nationalities.
- You will attend classes delivered by top-tier international academics, prominent professors, and industry leaders.
- Linkage with international leading entertainment companies.
- Cancun and the Riviera Maya are known for hosting renowned international events.
- The tourism entertainment sector has experienced steady growth annually in Cancun and in the Riviera Maya.
Curriculum
Professional Studies
- Origin of the entertainment industry
- The entertainment industry in Mexico
- Marketing for entertainment
- Audience logistics
- Administration and assembly of events
- Building brands for entertainment companies
- Senior management and management of human talent
- Ethics of communication and entertainment
- Visual communication and digital culture
- Digital communication for entertainment
- Media production for entertainment
- Live music and massive concerts
- Celebrity Management
- Theater direction and production
- Arts, scenic, and museum industry
- Regional Studies 2
- Introduction to the enterprise
- Financial accounting for management
- Creativity and planning of entertainment projects
- Business models for entertainment companies
- Business case analysis for entertainment companies
- Immersive communication laboratory
- Practicum I: Design of entertainment projects
- Practicum II: Presentation of entertainment projects
- Gaming Industry
- Workshop for presentation of artistic portfolios
- Workshop for presentation of commercial portfolios
- Editorial business management
Visit the website to see the full list of the study plan.
Anáhuac Studies
- Fundamentals of Anthropology
- Human being and transcendence
- Anáhuac Elective
- Classic and contemporary humanism
- Anáhuac Elective
- Ethics
Interdisciplinary Studies
- Social Responsibility and sustainability
- Interdisciplinary elective course
- Elective workshops or activity
Leadership & Entrepreneurship Studies
- Entrepreneurship skills
- Leadership and high performance teams high-performance
- Entrepreneurship and innovation
Program Outcome
- Lead and promote massive and corporate events
- Lead and produce scenic and cultural projects
- Designs, produces, and promotes products in publishing companies
- Produces and manages artistic talent in record companies
- Creates and promotes innovative content in new mass media and video games.
- Detects, develops, and promotes artistic and athletic talent
Program Tuition Fee
Career Opportunities
Positions
- Publishing manager
- Music business manager
- Entertainment project manager
- Production manager
- Celebrity manager