Bachelor of Arts in Media and Mass Communication – Radio and TV
Dubai, United Arab Emirates
DURATION
8 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
AED 20,500 / per semester
STUDY FORMAT
On-Campus
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Lights, Camera, Action!
The program is designed for students who are inherently creative, inwardly dynamic and planning to build their careers in radio and television. This specialized program can turn a creative passion into a viable career. The comprehensive focus of the program helps students develop their skills working in a theorycum- practical-environment that is well equipped in purpose-built studios. The trainers are the practicing personalities from the media world. The College is committed to providing a realistic studio environment that nurtures and inspires creativity.
A degree in Radio and Television has strong links to the growth of the broadcast industry that is emerging in the GCC countries and elsewhere. AUE graduates are hand-tutored to be imaginative, technologically adaptable, able thinkers, and entrepreneurial with a commitment to work in the digital media industry. The students are coached to develop, create and critique content from animation to mash-up, blogs, broadcasts, advertisements, and short films and to imaginatively build themselves to perform both as producer and consumer. The ultimate idea is to develop and refine their qualities in collaborating, networking, and project management.
The American University in the Emirates is accredited by the UAE Ministry of Education
Admissions
Scholarships and Funding
Curriculum
43 Courses | 126 Credit hours
| General Education | Courses (21) | Credit Hours (63) |
| Core Course | Courses (14) | Credit Hours (39) |
| Specialization | Courses (5) | Credit Hours (15) |
| Free Electives | Courses (3) | Credit Hours (9) |
General Education Course
A: Languages and Communication Studies
The student selects 12 credit hours (4 courses) from the list below
- University Life - [3 Credit Hours]
- Academic Writing 1 - [3 Credit Hours]
- Academic Writing 2 - [3 Credit Hours]
- Introduction to Research - [3 Credit Hours]
- Arabic Composition - [3 Credit Hours]
- Arabic for Non-Arab - [3 Credit Hours]
- Communication Skills in Arabic - [3 Credit Hours]
B: The Natural sciences
The student selects 3 credit hours (1 course) from the list below
- Natural Science - [3 Credit Hours]
- Sustainable Energy - [3 Credit Hours]
- Environmental Science - [3 Credit Hours]
- Physics - [3 Credit Hours]
C: The social or behavioral sciences
The student selects 27 credit hours (9 courses) from the list below
- General Psychology - [3 Credit Hours]
- Innovation and Entrepreneurship - [3 Credit Hours]
- Introduction to Social Science - [3 Credit Hours]
- Introduction to Political Science - [3 Credit Hours]
- Introduction to Sociology - [3 Credit Hours]
- Introduction to Anthropology - [3 Credit Hours]
- Introduction to Geography - [3 Credit Hours]
- Human Rights - [3 Credit Hours]
- Microeconomics - [3 Credit Hours]
D: Information Technology or Quantitative
The student selects 3 credit hours (1 course) from the list below
- General Mathematics - [3 Credit Hours]
- General Statistics - [3 Credit Hours]
- Intro To Computer System - [3 Credit Hours]
- Math for Business - [3 Credit Hours]
E: The Humanities or Arts
The student selects 12 credit hours (4 courses) from the list below
- Contemporary Arab Art - [3 Credit Hours]
- Introduction to Philosophy - [3 Credit Hours]
- Middle East History - [3 Credit Hours]
- World History - [3 Credit Hours]
- American Literature - [3 Credit Hours]
- History of Islamic Art - [3 Credit Hours]
F: Islamic Studies
The student selects 3 credit hours (1 course) from the list below
- Islamic Culture - [3 Credit Hours]
- Islamic Civilization - [3 Credit Hours]
G: UAE Studies
The student selects 3 credit hours (1 course) from the list below
- UAE and GCC Society - [3 Credit Hours]
Core Course
- Introduction to Mass Communication - [3 Credit Hours]
- Understanding Public Relations - [3 Credit Hours]
- Fundamentals of News - [3 Credit Hours]
- Introduction to Social Media - [3 Credit Hours]
- Introduction to Multimedia Production - [3 Credit Hours]
- Pre-Internship - [0 Credit Hours]
- Internship - [3 Credit Hours]
- Public Opinion and Propaganda - [3 Credit Hours]
- Organizational Communication - [3 Credit Hours]
- Mass Communication Theory and Practice - [3 Credit Hours]
- Photojournalism - [3 Credit Hours]
- Editing for the Mass Media - [3 Credit Hours]
- Media Law and Ethics - [3 Credit Hours]
- Writing for the Mass Media - [3 Credit Hours]
Specialization Course
- Writing for Radio and TV - [3 Credit Hours]
- Radio Production - [3 Credit Hours]
- Broadcast & Digital Media Advertising - [3 Credit Hours]
- Television & Digital Video Production - [3 Credit Hours]
- Capstone-Graduation Project - [3 Credit Hours]
Free Electives
3 Courses | 9 credit hours
Based on Interest
- Design courses
- Education courses
- Business administration courses
- Security & global studies courses
- Information technology courses
- Computer sciences courses
Support Field of Study
- International Relations Courses
- Public Relations Courses
- Integrated Marketing Communication Courses
Attendance
Student builds the schedule based on available offered courses in the registered semester
| Weekday Morning Classes | Weekday Evening Classes |
| Sunday - Tuesday | Between 9:00 am – 4:00 pm Monday - Wednesday | Between 9:00 am – 4:00 pm | Sunday - Tuesday | Between 4:00 pm – 9:00 pm Monday - Wednesday | Between 4:00 pm – 9:00 pm |
Program Outcome
- Demonstrate the ability to know, evaluate and apply basic mass communication messages in the communication theories
- Effectively communicate with others in interpersonal, small group, and public speaking situations.
- Capable to use appropriate research methods to answer relevant questions.
- Demonstrate sensitivity to the ethical issues in their practice.
- Ability to apply relevant theory to communication practice.
- Apply successfully the appropriate concepts, knowledge, skills, and theories of Radio and television media.