
Bachelor of Event, Sport, and Entertainment Management (Honours) (Co-op)
Ottawa, Canada
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
USD 25,088
STUDY FORMAT
On-Campus
Introduction
This four-year honors degree program prepares students for a career in event management at local, national, and international levels, involving entertainment, sport, corporate, tourism, travel, business, non-profit, politics, art, culture, and fashion. With the rapid globalization of the event industry, the scale and complexity of today's events require the expertise of trained event management professionals. Now that participants and spectators from across the world travel to a myriad of conferences, competitions, and festivals, event tourism has become a flourishing industry. Students acquire the event management skills necessary to design, project manage, and execute a wide range of small to large-scale events, impacting participants and audiences from around the world.
Students build a multidisciplinary set of competencies critical for the event industry, focusing on strategic planning, marketing, and project management expertise. Students develop teamwork, leadership, communication, critical thinking, and problem-solving skills at the mid-management level. These business fundamentals support a variety of event-specific applications such as logistics, operation and risk management, safety and security, revenue generation, marketing, public relations, project management, economics, finance, entrepreneurship, people management, intercultural relations, sustainability, and crowd management. Local, national, and international co-op placements provide students with hands-on practice while networking with, and learning from, industry experts. A culminating project challenges students to design, plan, and execute a live event with an industry client, thus enabling them to integrate practical, real-world experience with the theoretical learning acquired throughout the program.
Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note admission to a co-op program does not guarantee a co-op placement.
Ideal Students
This program is well-suited for students who:
- Enjoy planning and organizing activities
- Excel in teamwork and collaborating with others
- Enjoy taking leadership roles
- Adjust easily to flexible hours
- Adapt well to change
- Possess excellent time management and communication skills
- Enjoy using creative, strategic, and critical thinking skills to solve problems
- Thrive in a fast-paced and constantly evolving environment
- Are detail-oriented
Admissions
Curriculum
Level: 01
- DAT6108 Event Computer Applications
- ECO4101 Microeconomics
- ENL1100 Communications and Academic Writing
- FAE6107 Introduction to Event Logistics
- MGT6107 Foundations of Event Management
Level: 02
- ACC6104 Financial Accounting
- ECO4201 Macroeconomics
- ENL6101 Business Communications
- FAE6207 Programming for Sports Events
- FAE6208 Programming for the Meetings, Incentive, Conference, and Expositions (Mice) Market
- PHI1000 Logic and Critical Thinking
Level: 03
- ACC6107 Managerial Accounting
- FAE6307 Event Food and Beverage Management
- FAE6308 Programming for Corporate, Government, Non-Profit and Special Events
- GEP1001 Cooperative Education and Job Readiness
- MGT6105 Customer Management
- MKT6108 Introduction to Hospitality and Tourism Marketing
Level: 04
- DAT6507 Technology Applications for Events
- FAE6407 Logistics and Event Production
- FAE6408 Programming for Concerts and Entertainment Events
- HRM6114 Introduction to Human Resources Management
- MGT6407 Critical Path and Project Management
- QUA2000 Statistics
Co-op: 01
- WKT6107 Co-Operative Work Term I
Level: 05
- FAE6507 Global Event Trends
- LAW6607 Law and Ethics for Events
- MGT6120 Entrepreneurship
- MKT6608 Event Marketing
- Elective: choose 1 from the list provided
Level: 06
- FAE6508 Risk Management
- FAE6607 Sustainable and Green Events
- MKT6607 Event Revenue Generation
- QUA0005 Introduction to Research
- Elective: choose 1 from the list provided
Co-op: 02
- WKT6207 Co-Operative Work Term II
Level: 07
- FAE6707 Crowd Control, Safety and Security
- FLD6707 Experiential Learning Project 1
- MGT6707 Management and Leadership for the Event Industry
- MGT6708 Business Planning for Event Tourism
- Elective: choose 1 from the list provided
Level: 08
- FAE6807 Career Development for the Event Industry
- FLD6807 Experiential Learning Project 2
- MGT6130 International Management
- Elective: choose 1 from the list provided
Program Outcome
The graduate has reliably demonstrated the ability to:
- Interpret and deliver information through verbal, non-verbal, and written communication to local, national, and international audiences
- Apply strategic leadership skills and management principles to empower event stakeholders
- Collaborate with diverse individuals, teams, organizations and cultures, while respecting differences, to support stakeholder goals
- Identify, analyze, and solve problems using creative and critical thinking in order to develop innovative solutions in complex environments for small to mega-events
- Develop strategies for long-term event planning with diverse programming initiatives and comprehensive logistical procedures
- Research, collect, and analyze primary and secondary source data to support human resources and business decisions
- Bid on, design, plan, project manage, market, and execute a variety of event programming elements for a range of national and international audiences and clients in order to promote growth and sustainability
- Research, select, and leverage cutting-edge technologies and marketing strategies to enrich development, event production, and market reach
- Develop, negotiate, and implement financial initiatives based on client goals and objectives
- Choose and express reflective practice strategies and self-regulated learning to update knowledge, and skills, and apply new learning with confidence in changing situations
- Apply current and emerging concepts, technologies, knowledge, and skills to anticipate, and remain responsive to, constantly evolving stakeholder goals and objectives
- Adhere to legal and ethical guidelines governing the execution of events in a global environment, identifying and reducing risk to all stakeholders
- Develop and implement safety and security plans to mitigate potential threats and dangers related to event crowds
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment, and environmental stewardship
Career Opportunities
Graduates may find career opportunities in for-profit, government, and non-profit sectors in a variety of event management roles. Graduates are qualified for entry-level positions to design, plan, and execute events. Employers include trade shows, festivals, sports organizations, charities, non-governmental agencies, government, entertainment companies, corporate companies, non-profit organizations, event planning companies, academic institutions, and hospitals.
Program delivery
Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
English Language Requirements
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