Academy of Art University

Bachelor of Arts (BA) in Communications & Media Technologies

San Francisco, USA

DURATION

8 Semesters

LANGUAGES

English

PACE

Full time, Part time

EARLIEST START DATE

Sep 2024

TUITION FEES

USD 1,463 *

STUDY FORMAT

Distance Learning, On-Campus

* per unit for international students / USD 1,239 per unit for domestic students

Introduction

The School of Communications & Media Technologies BA program provides a dynamic education of essential modern media skills including foundations in storytelling, broadcasting, journalism, and mobile platforms. Under the guidance of industry experts, students learn to shoot, edit, write, and host their own productions, and use the latest technologies to stream and broadcast them.

Unit Requirements

Major Coursework	Units
Major	15
Liberal Arts	42
Major Elective	18
Elective	9
Core	36
Total	120

Degree Requirements

BA Communications & Media Technologies Degree Requirements

A minimum grade of C- in all core courses, major courses, and LA 107 Writing for the Multilingual Artist or 108 Composition for the Artist
Minimum 2.0 GPA and the following general education requirements:
- 1 Written Communication: Composition
- 1 Written Communication: Critical Thinking
- 1 Written Communication: Context & Style
- 1 Historical Awareness
- 1 Quantitative Literacy
- 1 Cultural Ideas & Influences
- 1 Employment Communications & Practices

After the above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Program Outcome

Undergraduate students will meet the following student performance criteria:

Production Skills and Technical Knowledge

Produce broadcast-ready video and audio content (including recording on location and in the studio, editing, and creating basic media graphics)
Generate interactive content for websites, social media, and mobile devices
Format and distribute content across all major media platforms

Conceptual Thinking

Identify, gather, assess, record, and research relevant information for a story
Formulate precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process
Discuss and analyze media trends
Develop unique, original story ideas

Written and Oral Communication

Develop scripts, features, articles, and other written content for media coverage in various platforms
Perform professionally, including hosting and reporting on camera and microphone, or direct on-air talent to do the same
Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing

Visual Communication

Rapidly visualize story ideas in the pre-production and production stage
Apply basic design principles to various types of video, print, and interactive media

Professional Readiness

Produce a professional reel to acquire a job within the media industry or corporate environment
Meet deadlines and submit work according to professional presentation standards
Produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports
Identify strengths and tailor portfolio to showcase them

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
Evaluate work in their field, including their own work, using professional terminology.
Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Curriculum

Program Tuition Fee

English Language Requirements

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