BA (Hons) Digital Marketing and Business Management

Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research, and creative design using problem-based learning.

Choose this degree designed to develop your digital marketing knowledge and business skills. It’s a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships, and communicate your brand strategy effectively. You’ll learn about business decision-making, functions, and challenges, making you a highly effective manager.

From viral videos to influencers promoting their favorite products, you've seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms.

At the same time, you'll learn all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. There is a huge demand for digital marketers and social media managers, so why not become a well-qualified digital marketing specialist with core business skills, and join them?

3 reasons to choose Digital Marketing and Business Management at Abertay

We're the Top Scottish Modern University for teaching quality and overall student satisfaction

That's according to the most recent National Student Survey 2023. We're also a UK top 10 university for student satisfaction according to the Guardian Good University Guide 2021.

Professional experience in the industry

In addition to an optional work placement in year 3, you'll have the opportunity to interact with the industry through guest speakers and group projects. Work on live business projects and simulations set by companies such as Sky, Enterprise Rent-A-Car, and Children 1st.

You'll leave with career prospects - not just a degree

Did you know 95%the of Abertay students are in work or further education within six months of graduating? We're a modern university focused on the kind of industry-r, relevant learning that'll land you a job after you graduate.

What do our Marketing graduates say?

Our Marketing graduates will always be our strongest advocates, so check out what Farisai Mukonoweshuro, Paid Social Account Manager at Loud Mouth Media, had to say about her time at Abertay University.