BA (Hons) Business Management with Analytics

As organizations collect more 'Big Data', there's a critical need for employees who can analyze that data strategically in areas such as marketing intelligence, CRM, sales, and financial management. You need to present and interpret findings clearly and effectively. We'll help you excel in a range of business settings, so you're able to influence and make informed, data-driven business decisions.

By using our outstanding industry links, you'll find out how businesses operate through expert guest speakers, projects tackling real-life business problems, work placements, and offsite visits. By going beyond the classroom and working on extra-curricular activities, you’ll gain a deeper understanding of the complexities of business life.

You’ll leave with a CV packed with projects and experiences like the IBM Universities Business Challenge, so whether your ambition is to start your own business or work within an organization, your skills will be relevant all over the world.

3 reasons to choose Business Management with Analytics at Abertay

We're the Top Scottish Modern University for teaching quality and overall student satisfaction

That's according to the most recent National Student Survey 2023. We're also a UK top 10 university for student satisfaction according to the Guardian Good University Guide 2021.

Professional experience in the industry

In addition to an optional work placement in year 3, you'll have the opportunity to interact with the industry through guest speakers and group projects. Work on live business projects and simulations set by companies such as Sky, Enterprise Rent-A-Car, and Children 1st.

You'll leave with career prospects - not just a degree

Did you know 95% of Abertay students are in work or further education within six months of graduating? We're a modern university focused on industry-relevant learning that'll land you a job after you graduate.

What do our Business Management graduates say?

Our Business Management graduates will always be our strongest advocates, so check out what Katie MacDonald, Commercial Officer at JFD Global, had to say about her time at Abertay University.