Jyväskylä is a municipality and a city in Central Finland and the largest city within that region with over 100,000 inhabitants. The city has several universities whose student population account to 30% of the overall populace of the Jyväskylä city.

The formal higher education system of Finland is the 7-3-2-2 pattern. The university takes two years in vocational or technical education and finally two-year pre-tertiary education. Finland also has several public as well as private universities that have enabled accessibility of higher education to students.

A BBA, or Bachelor of Business Administration, is an academic designation bestowed upon students who successfully complete about four years of full-time coursework in a business and commerce-related program. BBAs are known to enhance career opportunities.