As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.

Marketing is a broad field with the primary purpose of generating demand for an enterprise's products or services.

A bachelor's degree in Digital Marketing will prepare you with the real-world experience to become that sought-after professional. You will graduate feeling confident in consumer insight, sales, marketing strategy, advertising, and analytics.

Sharpen your persuasion skills, strategic thinking and creative genius to develop campaigns that influence consumer behavior and impact the bottom line. Prime yourself for a hot job market that rewards skilled communicators, innovative thinkers and problem solvers.

The concepts of marketing are used by almost all organizations with diverse positions ranging from people-oriented to quantitative analytics.

Marketing explains how companies build and manage relationships with their customers. This includes the study of how consumers make decisions, how companies communicate with the public, and how brands that you see every day in stores are established as meaningful symbols.

A degree in Marketing can open the door to many different career opportunities. As a marketing professional, graduates are free to pursue passions in a variety of industries and non-profit organizations. Whether you have a creative or analytical mindset, there is room for you as a marketing professional.

Marketing professionals have never been in greater demand than today. If you enjoy learning about new strategies and technologies to reach consumers and make them loyal customers, marketing may be the right career path for you.

The marketing program at UHD is designed to allow students the freedom to develop their individual skills and talents in marketing while providing the foundation for a career in marketing.