Keystone logo

9 Bachelor Programs in Marketing Studies Marketing Marketing Research 2024



  • Bachelor
  • BSc
  • BA
  • BBA
  • Marketing Studies
  • Marketing
  • Marketing Research
Fields of study
  • Marketing Studies (9)
  • Back to main category
Find more locations
Degree type
Study pace
Study format

Bachelor Programs in Marketing Studies Marketing Marketing Research

The bachelor’s degree is designed to be the highest-level undergraduate degree in a given field. Its course of study is built to provide the candidate with a foundational knowledge of the best practices and theoretical underpinnings of a given field, as well as its history.

What is a Bachelor in Marketing Research? It is a degree with a specialized course of study in the subfield of marketing that is most concerned with what makes advertising effective or ineffective. Candidates pursuing this degree learn both general principles for effective advertising and specific ways to strategize for target audiences. The degree programs in this field tend to achieve that by combining traditional marketing courses and specific classes in this kind of strategic research to provide students with a skill set that is geared toward being able to provide that insight to clients and employers.

The benefits of a bachelor’s degree in marketing research over a more generalized degree in the field are many. Since the field is both vast and complex, specialization allows students to become more competitive by gaining practice with the skills they are likely to need professionally.

The costs for a degree in marketing research tend to vary a lot depending on the university’s home country and its model of operation. To find out what tuition costs are at a specific school, it is best to contact that school directly.

Candidates who successfully complete a Bachelor in Marketing Research generally find employment in the advertising industry, advising firms and client companies. They are vital team members on any strategic advertisement team, and they also tend to find employment in consulting firms that advise agencies from the outside as well.

Most degree programs in strategic marketing also offer strong distance learning components. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.