Marketing Analytics studies data to evaluate marketing activities. Students will learn to analyze data through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing analytics studies patterns in economic and consumer data that can be used to improve an organization’s marketing strategy. This major will provide a good foundation for the Master of Science in Data Analytics program at Moravian.

Digital marketers are in high demand and in our program, you’ll learn exactly the skills you need to succeed in the field. While studying digital marketing, you will learn marketing strategy and how to create marketing content.

A degree in Marketing can open the door to many different career opportunities. As a marketing professional, graduates are free to pursue passions in a variety of industries and non-profit organizations. Whether you have a creative or analytical mindset, there is room for you as a marketing professional.

This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business environments.

Whether on a smartphone or through other media forms, your audience needs to connect to the product, service, or experience you are marketing. The Marketing major is designed to give you the skills to create and implement marketing strategies that attract and connect with customers.

Business and marketing go hand in hand, so we created a degree program that combines both fields' best.

Marketing is an important part of any business or organization and can enhance growth, increase profits, and help achieve the organization’s goals. Furthermore, marketing plays an important role in our society by enhancing our quality of life. Marketing involves the activities needed to facilitate an exchange. This covers selling products, services or ideas to both consumers and business buyers.

The marketing program at UHD is designed to allow students the freedom to develop their individual skills and talents in marketing while providing the foundation for a career in marketing.

Combining traditional business and marketing concepts, the Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies.

With a focus on consumers and delivering value, marketing is an exciting business field that stimulates lateral thinking and creativity. Likewise, supply chain management has become increasingly significant as firms recognize the importance of aligning a firm’s supply chain and production system with how a firm strategically competes in the global marketplace.