The area of fashion marketing focuses on a variety of business and couture-related topics. Depending on the program, students may study apparel analysis, social facets of fashion, e-commerce strategies, economics and apparel markets, statistical analysis and research methods.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.