Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

Students in Mali have the opportunity to study with individuals from other cultures and are often exposed to subjects from a different point of view. This global awareness might provide access to employment in a number of industries. The primary language of Mali is French.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.