31 Digital Marketing BA degrees found
- BA
- Marketing Studies
- Marketing
- Digital Marketing
- Europe22
- North America5
- Asia4
31 Digital Marketing BA degrees found
Featured
Concordia University, St. Paul Global
BSc in Digital Marketing
- Online USA
BA
Full time, Part time
8 weeks
Distance Learning
English
The online bachelor's in digital marketing degree from Concordia University, St. Paul will help you develop real-world technical skills and advance your career. The project-based coursework is taught by professionals with experience in the field, ensuring you learn the latest in executing email marketing campaigns, social media strategies, and search engine optimization measures.
Featured
University of Westminster
Digital Marketing BA Honours
- London, United Kingdom
BA
Full time
3 years
On-Campus
English
Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand. Digital marketing is fast becoming one of the most important skills demanded by employers, as a business is increasingly conducted online by digital brands and traditional players alike. From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, or managing our social media channels or tackling a live brief to improve traffic to a company website. Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, and mobile and social media. You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies. You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.
Featured
Ca' Foscari University of Venice
BA in Digital Management
- Roncade, Italy
BA
Full time
3 years
On-Campus
English
This Digital Management program at Ca' Foscari University of Venice provides the interdisciplinary knowledge and soft skills that companies look for in managers of digital transformation related to IoT, AI, Blockchain, or Big Data.
Featured
GBSB Global Business School
Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona
- Barcelona, Spain
BA
Full time
2 years
Blended, Distance Learning, On-Campus
English
The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona (hereinafter – Business Bachelor with Digital Marketing in Barcelona) is designed to provide GBSB Global students a comprehensive education, focused on advanced digital marketing skills and practices used today.
Featured
Berlin International University of Applied Sciences
BA Data Science & Business
- Berlin, Germany
BA
Full time
3 years
On-Campus
English
In business, data is the new oil — it revolutionizes societies and brings people together. Successful management in the digital age requires two skills: championing data science and business analytics in combination with management with a global perspective. This is precisely the combination offered by our BA in Data Science and Business. The program brings together human and artificial intelligence while using progressive teaching concepts to ensure a successful learning journey for all students, regardless of background.
Featured
SRH University of Applied Sciences Heidelberg - Campus Berlin
B.A. International Business Administration - Digital Marketing
- Berlin, Germany
- Dresden, Germany + 1 more
BA
Full time
7 semesters
On-Campus
English, German
Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.
Featured
Middlesex University Dubai
BA Honours Marketing
- Dubai, United Arab Emirates
BA
Full time
3 years
On-Campus
English
Our award-winning marketing courses have a reputation for teaching excellence. Based on our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st-century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.
Featured
Asia Pacific University of Technology & Innovation (APU)
BA (Hons) in Marketing Management - Digital Marketing Specialization
- Kuala Lumpur, Malaysia
BA
Full time
3 years
On-Campus
English
APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.
Featured
University of Salford
BA (Hons) Digital Video Production and Marketing
- Manchester, United Kingdom
BA
Full time
3 years
On-Campus
English
Our BA Digital Video Production and Marketing will allow you to specialise in content development and video production from a digital marketing perspective. You’ll study at our MediaCity campus, a hub of digital and media businesses in the north of England and home to the BBC and ITV. You’ll use state-of-the-art facilities including TV studios, green screens, audio production facilities, a stop-frame studio, computer suites and editing studios. There are opportunities to network with the industry and to complete a placement as part of this course.
Featured
Richmond American University London
Marketing BA (Hons)
- London, United Kingdom
BA
Full time
3 years
On-Campus
English
Our BA (Hons) Marketing programme at Richmond American University London is designed to equip you with the skills and knowledge needed to excel in the dynamic world of marketing. Prepare to influence audiences across multiple channels and make a real impact in the marketplace.
Featured
The University of Greenwich
Fast-track counseling
BA Digital Marketing and Advertising
- London, United Kingdom
BA
Full time, Part time
3 years
On-Campus
English
Fast-track counseling
This BA Digital Marketing & Advertising degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real-world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Featured
Abertay University
BA (Hons) Digital Marketing and Business Management
- Dundee, United Kingdom
BA
Full time, Part time
4 years
On-Campus
English
Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research, and creative design using problem-based learning. Choose this degree designed to develop your digital marketing knowledge and business skills.
Featured
Coventry University
International Digital Marketing BA (Hons) top-up
- Coventry, United Kingdom
BA
Full time
1 year
On-Campus
English
This top-up degree is aimed at students from outside the UK with a business and marketing background who want to further develop their digital marketing skills within the international arena.
Oxford Brookes University
BA (Hons) Digital Marketing
- Headington, United Kingdom
- Wheatley, United Kingdom + 2 more
BA
On-Campus
English
The future of marketing is digital. Innovative new channels mean new opportunities for reaching audiences and growing brands. Businesses need people like you to help them create content, collect data and make their marketing more effective.
University College Birmingham
BA (Hons) in Digital Marketing
- Birmingham, United Kingdom
BA
On-Campus
English
Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.
Answer a few questions and we'll match you with programs!
Popular Marketing Studies Marketing Digital Marketing degree types
Popular study format
Popular locations
See less
BA Programs in Marketing Studies Marketing Digital Marketing
Today’s job market is shifting, and jobs that once required a basic education now demand greater credentials. A bachelor’s degree is becoming a common requirement for some entry-level positions. For those looking to set themselves up for a bright future, a Bachelor of Arts (BA) could be a great step.
Some individuals may wonder, what is a BA in Digital Marketing? It is a program that prepares individuals to be helpful contributors to companies’ marketing campaigns. Students learn current marketing strategies, as well as how to properly evaluate global markets. They also build their analytical, management and communications skills. Once they have completed the program, graduates are prepared to properly analyze the market to develop and implement effective digital marketing campaigns.
With the business market being driven by technology, a BA in Digital Marketing can help to create some job security. Companies not only need employees with marketing abilities, but they also desire individuals with some technological savvy. Also, the management skills, along with others, can be applied in the fulfillment of various functions. Earning a degree also qualifies graduates for higher salaries and more job opportunities.
In determining the price of obtaining this degree there are a number of factors that must be considered. The physical location of the school, the normal price for attending the particular institution and whether you study online or on campus all contribute to the cost, which can cause it to vary from school to school.
There are a number of different career paths that individuals with this degree may choose from. For those with strong management skills, there are several specialized supervisor positions, including analytics, accounts, social media SEO and PPC. Those with strong writing skills may also consider becoming a copywriter, and others with a knack for programming may choose web development and design. Individuals can choose to work for a company or create their own.
If you are technologically savvy with a gift for marketing, a BA in Digital Marketing may be worth considering. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.