Training for Manager Marketing


4 locations available
Read more about this program on the institution's website

Program Description

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the boom sectors of marketing and event management, which offer many opportunities to bring organizational and communication skills and creativity. In addition, globalization and modern information technologies open up many new job prospects.

entry requirements

  • Fachhochschulreife (school part) or Abitur
  • Passing the bib aptitude test (English test), duration approx. 30 minutes


Training for Manager Marketing

  • Manager Marketing
  • State-certified commercial assistant, specializing in business administration


Education: 2 years

Education Studies: 3 years


The training with us can be supported by BAföG, KfW education loan or by financing models.


  • Application letter, CV, passport photo
  • Certificate of Fachhochschulreife or the last available certificate


Business Administration

Corporate goals, organization forms, needs analysis, procurement of materials and services, business process optimization, financing, investment strategies


Commercial action in the macroeconomic context, economic relationships at national and international level, supply and demand behavior in markets of the event industry, monetary economy, economic policy and labor market


Preparation of financial plans, financial accounting, consolidated financial statements, international accounting, balance sheet analysis of international companies, calculation of services and products, controlling

event management
Development of event concepts, organization and implementation of events, event technology, cost and budget planning, event controlling


Basics of operational and strategic marketing, development of marketing concepts, evaluation and optimization of marketing strategies, product design, pricing strategies, advertising, sales promotion

International management

Management of international companies, rules and risks of international trade, international marketing strategies

Business organization

Structure and process organization, business processes, leadership styles,

project management

Project organization, structuring and control, project planning with software deployment

Information Technology / Economics computer science

Application of company-standard software solutions for internal and external communication, project planning software, use of ERP software, web design, layout of print media


Presentation and lectures, preparation of international events, international business communication at trade fairs and in the hotel industry

data center practice

At the end of the lesson, the computer systems are at your free disposal for exercises during the week.


At the bib International College the practice counts: both in the classroom as well as during the several months of practice. In the last third of your education you can show what you have learned in a company. Together, you work on a real project and solve a specific task in everyday professional life. Already many of our graduates got a job offer during the project phase.


Education plus study - the shortest way to a bachelor's degree

With the combination of practice-oriented education and an internationally oriented study, you combine theory and practice optimally and you can quickly achieve an academic degree. By the end of the first semester at the bib, you can decide whether you also want to earn a degree.

With our " Fit For University " program, we'll get you ready for study abroad. We train you in the basics of scientific work and prepare you for the IELTS test with intensive English language training.

career opportunities

areas of application

As a Manager Marketing

Last updated Mar 2020

About the School

Durchstarten zum Erfolg: Das bib International College bietet praxisorientierte Ausbildungs- und Studienmöglichkeiten in den Zukunftsbranchen Informatik, Wirtschaft, Mediendesign und Game. Mit unseren ... Read More

Durchstarten zum Erfolg: Das bib International College bietet praxisorientierte Ausbildungs- und Studienmöglichkeiten in den Zukunftsbranchen Informatik, Wirtschaft, Mediendesign und Game. Mit unseren staatlich anerkannten Ausbildungen begleiten wir dich auf deinem Weg: von dem mittleren Bildungsabschluss, der Fachhochschulreife oder dem Abitur bis zum internationalen Bachelor-Abschluss. Read less
Bergisch Gladbach , Paderborn , Bielefeld , Hanover + 3 More Less