Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the boom sectors of marketing and event management, which offer many opportunities to bring organizational and communication skills and creativity. In addition, globalization and modern information technologies open up many new job prospects.
Fachhochschulreife (school part) or Abitur
Passing the bib aptitude test (English test), duration approx. 30 minutes
Training for Manager Marketing
State-certified commercial assistant, specializing in business administration
Education: 2 years
Education Studies: 3 years
The training with us can be supported by BAföG, KfW education loan or by financing models.
Application letter, CV, passport photo
Certificate of Fachhochschulreife or the last available certificate
Corporate goals, organization forms, needs analysis, procurement of materials and services, business process optimization, financing, investment strategies
Commercial action in the macroeconomic context, economic relationships at national and international level, supply and demand behavior in markets of the event industry, monetary economy, economic policy and labor market
Preparation of financial plans, financial accounting, consolidated financial statements, international accounting, balance sheet analysis of international companies, calculation of services and products, controlling
event management Development of event concepts, organization and implementation of events, event technology, cost and budget planning, event controlling
Basics of operational and strategic marketing, development of marketing concepts, evaluation and optimization of marketing strategies, product design, pricing strategies, advertising, sales promotion
Management of international companies, rules and risks of international trade, international marketing strategies
Structure and process organization, business processes, leadership styles,
Project organization, structuring and control, project planning with software deployment
Information Technology / Economics computer science
Application of company-standard software solutions for internal and external communication, project planning software, use of ERP software, web design, layout of print media
Presentation and lectures, preparation of international events, international business communication at trade fairs and in the hotel industry
data center practice
At the end of the lesson, the computer systems are at your free disposal for exercises during the week.
At the bib International College the practice counts: both in the classroom as well as during the several months of practice. In the last third of your education you can show what you have learned in a company. Together, you work on a real project and solve a specific task in everyday professional life. Already many of our graduates got a job offer during the project phase.
Education plus study - the shortest way to a bachelor's degree
With the combination of practice-oriented education and an internationally oriented study, you combine theory and practice optimally and you can quickly achieve an academic degree. By the end of the first semester at the bib, you can decide whether you also want to earn a degree.
With our " Fit For University " program, we'll get you ready for study abroad. We train you in the basics of scientific work and prepare you for the IELTS test with intensive English language training.
areas of application
As a Manager Marketing