Three year course in Product Design

General

Program Description

Learning by doing is the principle at the root of the three-year courses at Raffles Milano, a training experience that structures the mind, provides a solid technical foundation and unleashes a desire to broaden your life horizons.

Why?

Without design, the world would be a much poorer, more tiring place. The discipline of design can be defined as ‘pervasive intelligence’ that invites us to find new meanings and new solutions, and that educates people to generate value and values for the world around them. Design has always been a powerful driver of social and aesthetic progress and of thinking.

Professional opportunities

Design is an essential factor for every firm that makes the quality of its products a hallmark of its market positioning. That quality comprises the product’s conception, usability and emotional appeal, its ability to cater for the requirements of environmental sustainability, a suitable choice of materials and the product’s lifecycle. And the designer is the lead actor in the process of defining the product’s main characteristics. At the end of this course, students will be able to find opportunities for work or structured professional placement in all sorts of different fields of industry, wherever innovation converges with the quality of products, services, and processes.

Who should attend

The course is for applicants with a secondary school leaving diploma. Ideal students in this course aspire to transform their creative characteristics into the abilities to think, to conceive, to execute and to communicate projects, products, and services. The course provides them with the research tools, methodologies and processes they will need to be able to govern the complexity of designing. As design is interdisciplinary by nature, the course will introduce students to the tools they need to interact with various experts in managing the process, from the product’s conception to its market commercialization.

Curriculum

The first year curriculum is designed to enable students to learn the tools of basic design, perception and the human senses, familiarity with materials, history of design, design theory and representation, designing 1. The second year features a strong component of design labs, workshops, interdisciplinary labs and site visits to firms. The third year is devoted to analyzing future trends and scenarios, new opportunities for design, with the city as a theatre for design. The last semester focuses on developing a design thesis in partnership with firms.

Topics

  • Basic design.
  • Art and design history.
  • Material design.
  • Researching scenarios and developing concepts.
  • Representing and communicating products and services.
  • Physical and cognitive ergonomics.
  • Perceived quality and sensations.
  • Design and sustainability.
  • Strategic marketing/product and communication.
  • Design management.

Endorsements

For the quality and effectiveness of its didactic model, this Three-year course has been endorsed by:

Design lecturers

They are well-founded professionals, authors of projects that have made their mark, and with many years of teaching experience. They have a wide and truly international vision.
They are part of a cohesive and productive group, and they love discussing the progress of courses, the opportunities that present themselves on the run and the performance of individual students.


Carlo Dameno
Designer
ildoppiosegno.com
Enrico Pisino
Engineer
enricopisino.Linkedin
Matteo Ragni
Designer
matteoragni.com
Makio Hasuike
Designer
makiohasuike.com
King & Miranda
Designers
kingmiranda.com
Setsu & Shinobu Ito
Designers
studioito.com
Giovanni Pelloso
Historian and critic
giovannipelloso.Linkedin
Davide Calluori
Digital artist
b612studio.com
Stefano Fabbri
Illustrator
stefanofabbri.eu
Luisa Milani
Graphic designer
latigre.net
Monica Milani
Design manager
monicamilani.Linkedin
Giulio Vinaccia
Designer
vinaccia.it
Laura Morelli
Artist
associazionedipiu.org
Camilla Fecchio
Graphic designer
camillafecchio.Linkedin
Luigi Ciuffreda
Architect
luigiciuffreda.Linkedin
Roberto Montanari
Designer
re-lab.it
Stefano Giovannoni
Designer
stefanogiovannoni.it
Lia Luzzatto
Color consultant
color-and-colors.it
Paolo Ranzani
Photographer
paoloranzani.com
Maria Candida Gentile
Mâitre parfumeur
mariacandidagentile.com
Giuseppe Stigliano
Professor
giuseppestigliano.Linkedin
Orio Vergani
Contemporary Art Critic
nowhere-gallery.com
Marco Rossano
Antropologist
marcorossano.Linkedin
Frida Doveil
Architect and designer
fragile.eu
Francesca Cattane
Architect and designer
francescacattaneo.Linkedin
Mark Salerno
Designer
designsalerno.net
Elio Occhipinti
Psychologist
occhipintielio.it
Elce design
Designer
elcedesign.it
Lorenzo Gecchelin
Designer
lorenzogecchelin.com
Franco Achill
Visual desiger
agdesign.it
Matteo Origoni
Architect and designer
origonisteiner.it
Mindert De Koningh
Pattern-maker
Giuseppe Ardrizzo
Epistemologist
Laura Lisi
English teacher


Firms

In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.

Adidas, Aigner, B&O - Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L'Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.

Monday talk

Every Monday evening at 6.00 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year.

Admissions

The Three-Year Courses calls for a maximum participation of 20 students. The candidate will be contacted for an Admissions interview after their submission of the Application documents.

Application documents

  • Application form
  • Motivation letter
  • High School Certificate
  • Payment receipt of the €100 Application fee.

For further inquiries, please contact us.

Fees

Annual enrollment fee

Students will be subject to an annual enrollment fee of €3.000 to confirm their attendance in the course.

Annual Tuition Fee
Annual tuition fee: €16.000

European Union and EFTA students can be considered for an adjustment of their tuition fees if they provide proof of their incomes.

Last updated Mar 2020

About the School

A new fashion and design school in Milan? Yes, and its name is Raffles Milano Istituto Moda e Design Milano. A school with an unconventional spirit and method. A school designed for students who inten ... Read More

A new fashion and design school in Milan? Yes, and its name is Raffles Milano Istituto Moda e Design Milano. A school with an unconventional spirit and method. A school designed for students who intend to look the future straight in the eye. And above all, a school that has gathered together a formidable team of lecturers, in many cases leading names on the international style and design scene. Read less