Music Management (B.A.)

General

Program Description

Whether it's music production, artist promotion or festivals, innovative concepts and the targeted use of digital media in music management are more important than ever. So it's no wonder that the demand for professional music managers is booming.

A good music manager combines creative qualities with goal-oriented, entrepreneurial action. The focus lies in the strategic conception and operative management surrounding the realisation of various projects in the colourful world of the music industry.


Contents of the Music Management (B.A.) programme

In our Music Management specialisation you will acquire all the necessary qualifications to professionally and successfully manage projects, productions, concerts, artists and bands. You will learn to think conceptually and act operationally in order to make the right decisions at the right time.

The course contents include a profound knowledge of the target groups and market mechanisms of the entire industry (recording media, live, etc.), contract, copyright and exploitation law, branding and marketing in the music business as well as the sociology and psychology of music, music history and artist management. The curriculum includes:

  • Basics of music management
  • Musicology
  • Live entertainment
  • Digital Business
  • Artist management and music marketing
  • Special topics in music management

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Degree awarded

Students on this B.A. programme are awarded one of the following bachelor's degrees:

  • Bachelor of Arts in Media Management with specialisation in Music Management
  • Bachelor of Arts (Hons) in Music Management

Future career opportunities

Graduates of our B.A. degree programme have varied and exciting career opportunities, including roles as:

  • International project manager
  • Artist manager
  • Talent scout
  • A&R
  • Concert promoter
  • Entrepreneur in the music industry

Admission requirements

Admission requirements are as follows:

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)

Fees

Tuition fees
5,300 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students)

Last updated Dec 2019

About the School

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your pr ... Read More

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your professional identity. We are delighted that you've taken an interest in Macromedia, a recognised private German university focusing on digital transformation, and would like to tell you more about how we can help to shape your future. Read less
Munich , Berlin , Cologne , Hamburg , Freiburg + 4 More Less