Minor in Marketing

General

Program Description

The Marketing Minor provides fundamental instruction in advertising, promotions, public relations, sales, and consumer behavior. Students will gain an understanding of contemporary marketing practices, the consumer buying decision process, and common marketing problems and challenges. Students taking the minor will have the opportunity to apply what they learn through, work on real-world projects, and participation in national competitions.

Requirements

18 hours for BSBA students, 24 hours for non-business students

Non-business students will need to take BUS M300 or BUS M301 and ECON-E270 as prerequisites.

Last updated Sep 2020

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About the School

Your education, your choice Choose from over 60 academic programs, earn an affordable high-quality education, and graduate with an Indiana University degree. No matter where you are on your educationa ... Read More

Your education, your choice Choose from over 60 academic programs, earn an affordable high-quality education, and graduate with an Indiana University degree. No matter where you are on your educational journey, you’ll discover that IU East has what you’re looking for. Read less