The Marketing Minor provides fundamental instruction in advertising, promotions, public relations, sales, and consumer behavior. Students will gain an understanding of contemporary marketing practices, the consumer buying decision process, and common marketing problems and challenges. Students taking the minor will have the opportunity to apply what they learn through, work on real-world projects, and participation in national competitions.
18 hours for BSBA students, 24 hours for non-business students
Non-business students will need to take BUS M300 or BUS M301 and ECON-E270 as prerequisites.
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