Media and Communication Management (B.A.)

General

3 locations available

Program Description

⚡️ Coronavirus (COVID-19) update

We have temporarily adapted programmes to virtual learning classrooms, so that all the scheduled training and support can take place online. Programmes will start in October 2020 and, if required, in virtual learning rooms and then change to on-campus learning.

⚡️ 

Film, TV, Web and even the whole print and advertising market is a global business. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context, and the knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy.

Visit our website to get the brochure and learn more about our Media and Communication Management (B.A.) programme.

Contents of the Media and Communication Management (B.A.) programme

The Media and Communication Management course provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. You acquire knowledge in the areas of media, communication and management and develop strong interdisciplinary cooperation and communication skills to be a successful team player and a manager. Course modules include the following:

  • Understanding Media & Communication
  • Strategic Corporate Communication
  • Campaigning and Crossmedia
  • Advertising Psychology
  • In-House Communication and Corporate Media
  • Special Topics in Media and Communication Management

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Degree awarded

Students on this B.A. programme are awarded one of the following bachelor's degrees:

  • Bachelor of Arts in Media Management with specialisation in Media and Communication Management
  • Bachelor of Arts (Hons) in Media and Communication Management

Future career opportunities

Due to the growing significance of media and communication for all types of organisations, there is an increased demand for professional media and communication managers who have interdisciplinary training and digital competence. As a graduate of the B.A. degree in Media and Communication Management at Macromedia University, you have the opportunity to choose from diverse career paths in different types of organisations. Examples of future roles include:

  • Marketing and communication manager
  • Strategy consultant
  • Strategic planner
  • Project manager for online media
  • Press reviewer for global media
  • Startup founder

Admission requirements

Admission requirements are as follows:

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)

Fees

Tuition fees
5,300 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students)

Last updated May 2020

About the School

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your pr ... Read More

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your professional identity. We are delighted that you've taken an interest in Macromedia, a recognised private German university focusing on digital transformation, and would like to tell you more about how we can help to shape your future. Read less
Munich , Berlin , Cologne , Hamburg , Freiburg + 4 More Less