The focal point of the first year of the programme is to build a theoretical and methodological basis for later fieldwork, and for your future career in marketing. You will, therefore, learn about the analysis and understanding of markets, as well as cultural and economic networks, which drive resource circulation.
You will also get anthropological insights in contemporary business and technological systems, as well as anthropological analysis of market systems. In addition, you will acquire knowledge about the foundational theory of marketing and consumption.
During your third semester on the programme, you will undertake a major fieldwork project in collaboration with an academic supervisor from an international group of researchers who have studied market systems, organizations, and consumer culture from the polar circle to the Amazon, and from YouTube to the Sahel.
In your fourth semester, you will write your Master’s thesis based on this fieldwork.
The programme enrolls a maximum of 20 carefully selected students who are part of a large and international study environment.
• Anthropology of Business and Technology
• Doing Business in Emerging Markets
• Marketing Theory
• Advanced Market Anthropology
• Consumption Studies
• Market Ethnography
The programme gives you an excellent foundation for future career opportunities. It provides a unique combination of high-level theory with skill development in performing market investigation, ensuring you will be readily employable.
Typical areas of employment for graduates include anything that deals with market or marketing:
• Marketing Assistant
• Marketing Manager
• Marketing Consultant
• Market Intelligence Officer
• Consumer Insights Officer
• User Insight Professional
• Customer Experience Manager
• Customer Experience Designer
To apply for the Master’s degree in Market Anthropology, you need a relevant Bachelor’s degree. You can apply if you hold one of the following degrees:
• BSc in Economics and Business Administration from University of Southern Denmark
• BSc in Economics (Business Economics) from University of Southern Denmark.
You can also apply if you hold a similar Bachelor’s degree including a minimum of 75 ECTS within the fields of economics and business administration, which has at least 5 ECTS within each of the following subjects:
• Microeconomics or Managerial Economics
• Corporate Finance
• Organizational theory
If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses.
About the School
University of Southern Denmark has created an institution of higher research and education which provides first-class educational opportunities and is cooperation partner for both public and private b ... Read More