Marketers broadly help the organization focus on the “4 Ps” — Product, Price, Place and Promotion. They help identify and design needed products and services, determine appropriate pricing strategies, figure out how to deliver those products or services though appropriate distribution channels and determine how to make customers aware of, and interested in, those products and services. Career possibilities include sales, product development, product management, advertising and marketing research, among others. Individuals with a strong marketing background are well equipped to become entrepreneurs and develop their own businesses.
Marketing students complete the core curriculum in business (39 units) that is taken by all business students. The core curriculum insures that all business majors have a solid understanding of the totality of the business enterprise. The marketing major then consists of upper division courses in marketing strategy, market research, consumer behavior, internet marketing, plus electives to total 30 units. An internship is required of all marketing majors. The degree can be completed in four years of study.
In the Marketing major:
Students will be able to conduct primary and secondary research to identify potential markets, the needs/wants of consumers, and appropriate market segmentation as a result of taking MKT 335 – Marketing Research and completing the research project therein.
Students will be able to describe consumers for a given set of products or services and understand why consumers behave the way they do in regard to their buying decisions as a result of taking MKT 436 – Consumer Behavior.
Students will understand digital marketing strategies available on the Internet in the context of the traditional elements of product, price, place and promotion. Students will be able to create a digital marketing plan for a product or service as a result of taking MKT 437 – Internet Marketing.
Students will be able to analyze a complex market-based problem, identify potential solutions, recommend a strategy and defend it as a result of preparing case studies in MKT 409 – Strategic Marketing.