Internationalisation and the evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.
Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate and the connections with other functional business areas needed for overall corporate success.
Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.
You’ll graduate with the knowledge, skills and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
Top reasons to study with us
Professionally focused course with a chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
Marketing degrees share a common first year, giving greater flexibility when choosing your specialism.
Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical.
Opportunity to study a foreign language as an optional module in each year of study.
Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants.
Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn.
Programmes are delivered by a multicultural and international teaching body that come from professional practice and/or are regularly published in top international journals.
Why study this course?
Combine theory and practiceLink theory to global practice through real-life case studies, guest lectures and live marketing projects.
Build connectionsBuild connections with peers, marketing professionals and future employers through our links with the CIM and IDM.
Multicultural and international teaching staffA multicultural and international teaching body, who comes from professional practice and/or is regularly published in top international journals.
As a Graduate Gateway Institution with the Chartered Institute of Marketing (CIM), the content of our degree has been mapped against CIM qualifications to enable exemptions for modules. This provides a unique opportunity to gain a professional qualification or award alongside your marketing degree and means that for most qualifications, you only have to take one assessment instead of the usual three. The Institute of Data and Marketing’s (IDM) Award in Digital Marketing can also be gained during the course’s Digital Essentials of Marketing module.