International Management (B.A.)


2 locations available

Program Description

⚡️ Coronavirus (COVID-19) update

Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Then, students can travel to Germany later and continue studying on-campus.


Would you like to study management with a strong international and media focus at Germany’s largest private university specialised in media, design and management? Then our bachelor's programme with a specialisation on international management is the perfect match for you.

Modern and cross skilled management skills have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration.

Visit our website to get the brochure and learn more about our International Management (B.A.) programme.

Contents of the International Management (B.A.) programme

Students of the International Management bachelor specialisation acquire extensive expert knowledge in management topics to prepare for a career in business administration, human resource management, distribution and marketing, public relations, and corporate finance. Our carefully coordinated modules include:

  • Internationalisation
  • Innovation Processes
  • International Accounting and Capital Market Communication
  • Digital Business
  • International Business
  • Special Topics in International Management


Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Degree awarded

Students on this B.A. programme are awarded one of the following bachelor's degrees:

  • Bachelor of Arts in Management with specialisation in International Management
  • Bachelor of Arts (Hons) in International Management

Future career opportunities

After you graduate from the B.A. programme in International Management, you will have access to a variety of opportunities all over the world. An exciting and varied range of tasks is waiting for you, ranging from sales, marketing and public relations to accounting, financing and controlling, to human resource management. Some examples of career opportunities for you are :

  • International Project Manager
  • International Marketing Staff
  • International Sales Manager
  • International E-commerce Manager
  • Internationalisation & Strategy Staff
  • Intercultural Communications Manager
  • International Market Researcher
  • International Communication & Digital Media Manager
  • Junior Consultant for Marketing and Strategy

Admission requirements

Admission requirements are as follows:

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)


Tuition fees
5,300 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students)

Last updated Nov 2020

About the School

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your pr ... Read More

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your professional identity. We are delighted that you've taken an interest in Macromedia, a recognised private German university focusing on digital transformation, and would like to tell you more about how we can help to shape your future. Read less
Munich , Berlin , Cologne , Hamburg , Freiburg + 4 More Less