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What's the International Fashion Marketing course about? This is a business course which focuses on the fashion industry. The main aims of the programme are to develop a deeper knowledge and understanding of the principles of fashion marketing within an international context and to enable individuals to apply the principles of fashion production within a global marketing environment. The course balances both practical business and management skills with academic analytical rigor. The course consists of the following modules: Corporate strategy & the Fashion Industry: This unit explores strategy techniques and processes in global industry environments relevant to the fashion industry. Fashion Brand Management & Communications: This module critically evaluates the role of branding and communication within a fashion context Fashion Buying & Merchandising: This unit will develop an understanding of the practices required within buying and merchandising roles and their relationship to marketing. Semester two Modules: Business Simulation for the Fashion Industry: Students will learn how to implement, review and appraise business strategies, objectives and management decisions within a global market environment. Fashion Event Management: Students will learn how to deliver a successful fashion event for the international fashion marketing industry. Management of International Fashion Marketing: This unit will cover fashion marketing policy and management within an international environment. Each module is assessed by two tasks which are based on industry scenarios

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Bachelor of Business Administration

霍特国际商学院简介

Boston, USA; London, United Kingdom

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International Fashion Marketing

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