International Fashion Marketing

General

Program Description

What's the International Fashion Marketing course about?

This is a business course which focuses on the fashion industry. The main aims of the programme are to develop a deeper knowledge and understanding of the principles of fashion marketing within an international context and to enable individuals to apply the principles of fashion production within a global marketing environment. The course balances both practical business and management skills with academic analytical rigor.

The course consists of the following modules:

  • Corporate strategy & the Fashion Industry: This unit explores strategy techniques and processes in global industry environments relevant to the fashion industry.

  • Fashion Brand Management & Communications: This module critically evaluates the role of branding and communication within a fashion context

  • Fashion Buying & Merchandising: This unit will develop an understanding of the practices required within buying and merchandising roles and their relationship to marketing.

Semester two Modules:

  • Business Simulation for the Fashion Industry: Students will learn how to implement, review and appraise business strategies, objectives and management decisions within a global market environment.

  • Fashion Event Management: Students will learn how to deliver a successful fashion event for the international fashion marketing industry.

  • Management of International Fashion Marketing: This unit will cover fashion marketing policy and management within an international environment.

Each module is assessed by two tasks which are based on industry scenarios

Last updated Feb 2018

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About the School

We are one of the largest organisations of our kind in Europe. We have around 5,000 employees working across more than 20 locations providing learning and skills to over 80,000 learners and 3,000 empl ... Read More

We are one of the largest organisations of our kind in Europe. We have around 5,000 employees working across more than 20 locations providing learning and skills to over 80,000 learners and 3,000 employers across the UK. Read less