International Business (Bachelor's full-time)


Program Description

With the BBA. in International Business, you are responsible for a foreign branch of an international organization, with a different work ethic, culture, and language. You are an entrepreneur about to set up your own business in a market that is governed by completely different legislation than what you are used to. Or you have been commissioned to introduce a new product to a market in which the media landscape, consumer behaviour and your competitors are entirely different in comparison to your home country. Are you the sort of person who relishes challenges like these? If so, prepare yourself to take them up by completing the International Business (IB) programme at the Amsterdam School of International Business. AMSIB prepares you for a career in the global mobile workforce.


IB is a four-year full-time bachelor’s programme taught entirely in English. Through our innovative curriculum, you can customize your programme by choosing electives, specializations or up to two additional languages. The combination of lectures, real-business world projects, internship and global exchange, will prepare you to start your own business, launch a career at a multinational corporation, and thrive in the world of international business. Choose one of six specialization tracks such as Entrepreneurship or Language & Culture Immersion, where you will learn an additional business language such as Mandarin, French or Spanish. Additionally, you may opt for a regional specialization, for example, Asia, Latin America or Europe. In addition to the knowledge you will acquire, the programme pays great attention to your personal and professional development.

Career Opportunities

As an International Business (IB) graduate you are a valuable asset to employers as you have acquired a solid theoretical understanding of business administration and will be able to convert these theories into practice and actual products. During your studies, you will have already built a valuable network and will be able to fulfil an international function at management level in the business-to-consumer or business-to-business sector. By the time you complete your studies, you will be an educated business professional who is able to offer socially responsible and sustainable business solutions for future challenges. With around 1.5 years of accumulated international experience, you will also be able to apply the practical knowledge that you have learned in a multicultural working environment.

What your future business card might look like:

  • Business Development Manager at Shell, Belgium
  • International Product Manager at Cinemotion, Bulgaria
  • Import and Export Assistant at Philips, France
  • International Marketing Assistant at Deutsche Bank, USA
  • Export Manager at Bosch, Denmark
  • International Marketing Manager at Mercedes, Dubai
  • International Marketing Researcher at Deloitte, Netherlands
  • International Publicity Agent at United Nations, USA, and Rwanda


Admission Criteria

In order to be admitted to the IB programme, you will need to have completed the standardized examinations for university entrance of your nation of origin. These include but are not limited to International Baccalaureate, Abitur, A-Levels in two subjects plus GCSEs in 4 additional subjects grades A*-C or BTEC Level 3. As the programme is conducted in English, we expect our students to be proficient in written and spoken English.

AMSIB Open Days

Come and find out about your programme of interest and experience the atmosphere at the Amsterdam University of Applied Sciences.

What can you expect from an AMSIB open day?

You can come and obtain general information about the programmes that we offer. Follow a trial class, workshop or miniature lecture of a programme. Talk to one of our study advisers on one of the study choice squares, or get answers to your questions from students and professors.

Please register in advance for the open day. You can do so by visiting the following web page:

Three weeks before the open day we will send you a link in which you can select the study programmes you would like to visit.

The open days will be held on:

Saturday 2 November 2019, 10.00 - 14.00 hrs

Saturday 14 December 2019, 10.00 - 14.00 hrs

Saturday 8 February 2020, 10.00 - 14.00 hrs

Tuesday 7 April 2020, 18.00 - 21.00 hrs - open evening

Last updated Sep 2019

About the School

The Amsterdam University of Applied Sciences (AUAS) is based in The Netherlands, in the city of Amsterdam. Amsterdam is a cosmopolitan city where 175 different nationalities live and work together and ... Read More

The Amsterdam University of Applied Sciences (AUAS) is based in The Netherlands, in the city of Amsterdam. Amsterdam is a cosmopolitan city where 175 different nationalities live and work together and where the English language is largely spoken. The city is a hotbed of education and research in all conceivable areas: culture and society, trade, logistics, aviation, shipping, ICT, sport, healthcare, education and much more. At AUAS we take full advantage of this wealth of opportunities in order to provide the best possible education and produce cutting-edge research. Read less


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