Fanshawe's four-year Honors Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting, and leadership. You'll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management, and search engine marketing. You'll help connect your future clients to the online world where any dream is possible and on multiple media platforms. Careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits await graduates. Available in a traditional in-class format with a September admission.
A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You'll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom to the real business world.
Upon graduation, you may be eligible to complete a Master's degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered at Fanshawe College. Students currently enrolled in the Business-Marketing program diploma or the Business Administration-Marketing advanced diploma program may be eligible to receive advanced standing in this degree program.
You'll also be prepared to write certification exams within the digital marketing field upon graduation.
Admission Requirements - 2019/2020
OSSD with courses from the University (U) or University/College (M) stream with:
- Grade 12 English (U)
(Note: minimum final grade required is 65)
- Mathematics one of:
- Grade 12 Advanced Functions (U)
- Grade 12 Calculus and Vectors (U)
- Grade 12 Mathematics of Data Management (U)
(Note: minimum final grade required is 65)
- Plus four additional Grade 12 University (U) or University/College (M) courses
- A final minimum average of 65.0% based on the highest six Grade 12 University (U) or University/College (M) courses
Mature Applicant with standing in the required courses and grades stated above
Post-Secondary Standing* (if applicable)
English Language Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
- A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements.
- Test of English as a Foreign Language (TOEFL) test with a minimum score of 560 for the paper-based test (PBT), or 84 for the Internet-based test (iBT), with test results within the last two years.
- International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years.
- Canadian Academic English Language (CAEL) test with an overall score of 70, with test results within the last two years.
- Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years.
- A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years.
- An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years.
- Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10.
Recommended Personal Preparation
- Consider focusing summer job searches in business/marketing/customer service related areas.
- Volunteer with a not-for-profit organization.
- Read or follow business/marketing-related publications or blogs (e.g., Marketing Magazine, Ad Age, Brand Channel or Wired).
- Follow marketing groups on LinkedIn or Twitter.
- Strengthen problem-solving, critical thinking and time management skills prior to entering the program.
- Applicants with a Fanshawe College Diploma in Business - Marketing with a minimum GPA of 3.5 can apply to Level 4 of the Honours Bachelor of Commerce (Digital Marketing) Degree.
- Applicants with a Fanshawe College Advanced Diploma in Business Administration-Marketing with a minimum GPA of 3.0 can apply to Level 6 of the Honours Bachelor of Commerce (Digital Marketing) Degree.
- Applicants applying for individual course credits from Canadian universities must provide a detailed course content of theory and laboratory exercises (if appropriate).
- International applicants may apply for course credit achieved at the post-secondary level. The detailed course content of theory and laboratory exercises from the international institution must be included with a transcript as part of the request (official documents provided to the Office of the Registrar in a sealed envelope). If a translation of the documents into English is necessary this must be performed by a recognized service.
- Based on the guidelines established by the Postsecondary Quality Assessment Board for Honours Degree Programs, credits for advanced standing cannot exceed 50% of the program's total.
Applicant Selection Criteria
Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
- Preference for Permanent Residents of Ontario.
- Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full).
- Achievement in the Admission Requirements.
- Achievement in Post-Secondary Studies* (if applicable).
*Applicants currently enrolled in a university or who have previously attended university or other post-secondary institutions and are applying to transfer into the Honours Bachelor of Commerce (Digital Marketing) program are considered on the basis of their post-secondary standing. Specifically, applicants currently enrolled in a university or who have previously attended university must maintain a minimum average of 65.0% on the last ten full credit or full credit equivalent courses in order to be considered for admission. Applicants with less than ten full credit courses must maintain a minimum average of 65.0% on all courses in order to be considered for admission. Applicants applying from a community college must have successfully completed a diploma program with an overall GPA of 2.5 in their program. In addition, all students applying from university or college must have completed the pre-requisite courses in Mathematics and English as stated in the Admission Requirements.
In addition to the following mandatory courses, please refer to the Non-Core Level 1 requirement below:
- Mathematics for Decision Making
- Accounting 1-Intro
- Computer Applications for Business
- Management Fundamentals
In addition to the following mandatory courses, please refer to the Non-Core Level 2 requirement below:
- Marketing 1
- Business Information Systems
In addition to the following mandatory courses, please refer to the Non-Core Level 3 requirement below:
- Accounting for Managers
- Human Resources Management
- Statistics for Business
- Leaders & Leadership
In addition to the following mandatory courses, please refer to the Non-Core Level 4 requirement below:
- Business Law 3
- Operations Management
- Principles of Organizational Behaviour 3
- Marketing 2
In addition to the following mandatory courses, please refer to the Non-Core Level 5 requirement below:
- Financial Management
- Applied Research Methods
- Strategic Website Management
- Brand Management & Media Integration
In addition to the following mandatory courses, please refer to the Non-Core Level 6 requirement below:
- Search Engine Marketing
- Customer Behaviour
- Digital Marketing
- Managing Programs & Projects
In addition to the following mandatory courses, please refer to the Non-Core Level 7 requirement below:
- Advanced Topics in Digital Marketing
- Marketing & Metrics & Analysis
- Managing Customer Relationships
- Business Entrepreneurship
- Co-Op Educ. Employment Prep
In addition to the following mandatory courses, please refer to the Non-Core Level 8 requirement below:
- Current Issues in Marketing
- Global Strategy & e-Commerce
- Capstone Client Project
- Strategic Policy & Planning
- Degree Co-Op Integration
Students Must Complete 1 Co-op Work Term
Take all of the following Mandatory (Non-Core) Courses:
The Minimum Cumulative GPA for Non-Core courses is 2.0
Argumentation & Persuasion
- Ethics in a Global Context
- Professional Comm. in a Diverse World
Gen Ed - Electives
Take 6 General Education Elective Credits at the Introductory Level from two of the following subjects - Humanities, Social Science, Mathematics, Science. Normally taken in Levels 2 and 3
Take 6 General Education Elective Credits at the Upper Level (Non-Introductory) - Normally taken in Levels 4 and 5
Take 9 General Education Elective Credits at either the Introductory or Upper Level - Normally taken in Levels 6, 7 and 8
Students Must Complete a Minimum of 34 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program.
Graduates of this program will be prepared to assist organizations in leveraging the exciting opportunities now available through online and other avenues for engaging customers and developing business relationships. Graduates may choose from careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits.
The Honours Bachelor of Commerce (Digital Marketing) program is a four-year, honors-level degree with a mandatory co-op work term between Levels 7 and 8. Students will study core fundamentals of business including business strategy, management, human resources, accounting and leadership in addition to the specialized digital marketing courses, including brand management and media integration, analytics, strategic website management, and search engine marketing. Students will be well prepared to write certification exams within the digital marketing field upon graduation.
- Students entering Level 1 of the program in January are expected to proceed into Level 2 of the program in the summer term.
- A CONNECT lab fee is included in the Additional Program Fees stated in the Fee Schedule. This fee helps cover costs associated with the delivery of the CONNECT mobile computing program.
- Students should not purchase a laptop computer or software until the College publishes the recommended configuration, models, software titles and versions for that academic year.
This four-year Honours Degree program requires completion of one mandatory co-op work term. More information about Co-operative Education can be found at www.fanshawec.ca/co-op.
Within the program, breadth courses are taught by a variety of faculty with graduate credentials in Social Sciences, Humanities and Sciences.
Fanshawe College has been granted a consent by the Minister of Advanced Education and Skills Development to offer this degree program for a seven-year term starting November 2014. The College shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
The graduate has reliably demonstrated the ability to:
- Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments.
- Develop strategies that will achieve organizational goals through the integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends.
- Enhance business opportunities by incorporating external variables into various business decision models.
- Assess the unique business needs of organizations of various sizes, the public sector, private sector, and not-for-profit firms.
- Evaluate professional, ethical, and legal codes of conduct.
- Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic, and reasoning.
- Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose.
- Perform effectively and efficiently within groups or teams, demonstrating leadership, team-building, and influencing skills.
- Design personal learning plans and integrate learning strategies into current and future development goals.
- Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship.
- Analyze domestic and international business opportunities within an international context.
- Plan, implement, and evaluate projects and programs, using project planning principles and tools.
- Assess the overall financial performance of an organization.
- Apply management-level decision-making and strategic planning skills.
- Develop a business plan based on sound research that integrates business principles and best practices.
- Based on market analysis, apply appropriate strategies to increase sales by enhancing existing customer relationships and acquiring new customers.
- Evaluate and select marketing management and e-commerce strategies to maximize success in domestic and international markets.
- Create and apply digital marketing strategies.
- Assess the impact of online marketing tactics using web analytics.
- Plan and create a web site utilizing search engine optimization and conversion techniques.
- Create, optimize and report on a search engine marketing campaign.
- Create a marketing plan integrating appropriate digital and non-digital strategies.