The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be forward-looking brand designers with strengths in collaboration, research, critical and strategic thinking, technical design execution, and brand storytelling. It is built on multidisciplinary pillars of research, critical thinking, strategic brand development, technical design execution, and brand storytelling.
Brands are more than logos or sales tactics, they are carefully developed relationships between the brand makers and audiences – a brand is a promise to follow through on a purpose and a set of values that taken together express how someone perceives an organization or product. The Honours Bachelor of Brand Design degree is an opportunity to build a knowledgeable creative community of collaborators and strategic designers who are able to bridge business strategy, technology, and the design world in order to produce innovative brand experiences.
As a student of the Honours Bachelor of Brand Design degree program, you will develop the analytical and technical skills to:
Communicate and evolve the brand through the design of visual and physical, online and offline identities and experiences.
Research to create and tailor designs that work across different touchpoints, generating dynamic, responsive, multi-sensory, and personalized brand experiences for customers.
Write, visualize and translate the brand story across these touchpoints and engage long-term with the emotions of audiences.
Collaborate toward creative innovation with multidisciplinary teams.
This program responds to the dynamic and growing field of design, training you to:
Create streamlined brand messaging across numerous mediums and touchpoints that engage audiences.
Understand new technology and be able to work across the old and new channels.
Have strong writing skills and adapt to different situations, audiences, and genres.
Be flexible in that they are able to adapt to changing work and work environments (multiple sectors, services, and products).
Work collaboratively and bridge business and creative roles by understanding the culture, processes, and language of the branding business.
Utilize diverse and quantifiable research methodologies in the design process.
Offer a diverse and customizable range of services to clients, particularly niche services (e.g., video and animation).
Have the ability to compete on tender: put together a professional sales pitch while offering a competitive price.
Why study Brand Design at George Brown College?
The School of Design at George Brown has an established reputation for design education that focuses on imagination, hones critical thinking skills, and engages with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
virtual and augmented reality lab
usability and testing lab
Future Ways of Living lab
peer tutor lab
digital sandbox
incubators
prototyping and workshop spaces
design and innovation showcase spaces
Our facilities and computer labs include the latest hardware and software and are complemented by a curriculum that reflects changing industry demands.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter, and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola, and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities, and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
