Graphic design

General

Program Description

Give Sense, Give Visibility

Visual communication combines the search for concepts, graphic design and digital design to communicate with 360 ° (posters, websites, smartphone applications, logo, packaging, advertising spots, etc ...) and ensure the development of the sound business. customer.

The designer empathizes and listens to his client and his targets. He develops a strategy of means and results that he implements through his proposals of creative concepts and graphic productions.

Visual communication covers a set of creative and exciting professions sought by all types of companies far beyond the only communication agencies.

Contents of the Curriculum

The "visual communication designer" course invites you to transcend your creativity and make it your business. With a duration of 4 years (1 preparatory year and 3 years of specialization), you will obtain a State title superior to the BTS Graphic Design since this course will bring you to a BAc 3/4 equivalence.


Preparatory year

Education G eneral

  • The history of art
  • Social science
  • Spanish languages

Education Appliqu ed

  • Adobe Graphic Software Studies
  • Specialization in visual communication
  • Animation Specialization

Artistic Education

  • Observation drawing
  • Academic drawing
  • Living model
  • Sketch
  • Perspective
  • Documentary studies
  • Plastic expression
  • Color, shape
  • Photo, video and sculpture


1st year of specialization (60 ECTS)

Production

  • Initiation to the layout print
  • Initiation to the web layout
  • Introduction to the use of ADOBE suite software

advertising e

  • Initiation to the principles of advertising
  • Fundamentals of Marketing

Motion Design

  • The principles of Motion Design
  • Introduction to motion design software

Digital

  • Theory of UX
  • Theory of the UI

Workshop

  • Real practical cases
  • Projects

languages

  • English
  • Spanish


2nd year of specialization (60 ECTS)

Strategy

  • Introduction to project management
  • Communication Marketing
  • Digital Marketing
  • Advanced Advertising

Graphic design

  • Introduction to the artistic direction
  • Advanced Typography Management
  • Packaging realization

Motion Design

  • Advanced motion design

Digital

  • Mobile App Creation
  • Digital communication

Workshop

  • Real practical cases
  • Projects


3rd year of specialization (60 ECTS)

Strat egy / ed Publicit

  • Project management
  • 360 ° Advertising Project

Graphic design

  • Advanced Artistic Direction
  • scenography
  • Visual identity development
  • Brand management

Motion Design

  • Motion design expert

Digital

  • UX / UI Data Analysis
  • UI prototyping

Workshop

  • Personal and professional project development


Admission

Registration Period

Registrations are open from February to July.

Terms of Admissions

During the selection period, sessions are open during which your level of motivation and appetite for the applied arts will be evaluated including tests of language logic and creative challenge.

Dates of Selections

The selection sessions run from April to July. To register, please send us the completed application form and your availability. We will get back to you in order to fix together the most appropriate date.

Last updated November 2018

About the School

L’IDEM propose depuis 1997 une approche innovante des métiers créatifs et numériques sanctionnée par des Titres d’État, des Bachelors of Arts et des certifications. Son excellence pédagogique, et sa p ... Read More

L’IDEM propose depuis 1997 une approche innovante des métiers créatifs et numériques sanctionnée par des Titres d’État, des Bachelors of Arts et des certifications. Son excellence pédagogique, et sa proximité avec les acteurs des différents métiers auxquels elle prépare, assure à ses élèves une entrée réussie dans la vie professionnelle. Read less