Graduation in Design


3 locations available

Program Description

Training in design and planning of graphic and digital design, with a creative focus on new media and interfaces, according to the market

The ESPM Design course was born from a comprehensive look at the current demands and expectations in relation to new media, interfaces, the Brazilian economic and socio-cultural landscape. Do you know what that means? That you will learn to be the professional that the market wants today and that society also needs. A guy who understands the creation and design business too.


Designer with Strategic Vision

ESPM will work with you to train a designer with a strategic vision, critical questioning in the face of global society and local and national challenges, able to understand the creative, projectual, socioeconomic and cultural dimensions of the profession. You will have Marketing as a differential, understanding it as a contributory tool in decision making and complementing your training in projects, integrated to contemporary spheres of knowledge, creative industries, the digital / multiplatform universe and collaborative practices. He will work with entrepreneurship, innovation and social responsibility throughout his career at ESPM.

The ESPM Design course offers students a solid background in design and planning, in areas known to Visual Design (graphic and digital), especially brands and systems of visual identity, packaging, publications and editorial (book, magazine, newspaper), environmental signage, web-oriented design, UX, videography and 3D.


ESPM is different, so the professionals trained here are also!

In addition to the typical design training, at ESPM you will also have:

  • Marketing
  • Creative industries
  • Digital Universe / Multiplatforms
  • Collaborative practices
  • Integrated projects by companies


From the 2nd semester on, you will be able to choose subjects (semi-annually) that are part of other courses at the school. Thus, you have the opportunity to expand your professional perception and mature your choices.


ESPM LifeLab aims to add technical, behavioral and cognitive knowledge to your training. Thus, when you graduate, you will be much more prepared to work both in traditional professions and in those that require relational and self-knowledge skills, such as scientists, executives and creatives. During the course, you will have the opportunity to choose between a cycle of disciplines, organized in three pillars:



  • Learning Lab
  • Creativity
  • Scientific thinking


Digital fluency

  • Logic and Data Visualization
  • Computational reasoning


Self knowledge

  • Purpose, career and self-realization
  • Presentation of ideas and projects
  • Business
  • Arts
  • Leadership and multicultural work

Labor market

Those who graduate in Design at ESPM are prepared to work in Design and Architecture offices, communication agencies, national and multinational companies, in addition to being able to undertake their own project. In addition, the ESPM Design course is distinguished from other courses in the area in that it offers students a strategic business vision, which expands their training in projects and their specific technical specialization.

88% Employability

The newly graduated at ESPM has, on average, 88% employability in the job market.

* 2018 ESPM Employability Survey information collected from 1,000 professionals recently graduated from ESPM. This percentage is general for undergraduate courses in all units.

Sao Paulo

Rio de Janeiro

Formation Lines

Here, you can choose which line of training most identifies:

Visual communication

Visual design and planning of graphic design, such as brands and visual identity systems, packaging, editorial design (design of books, magazines or newspapers), signage and digital experiences.


Design of 2D and 3D animation films, copyright, advertising, motion graphics and visual effects for cinema. Concept art, creation and modeling of characters for animation, cinema and games.

Porto Alegre

Formation Lines

Choosing a training line allows you to specialize and enter the job market according to your skills. Here, you can choose between:


Design and planning in design and communication for transmedia systems, with a focus on critical creative development, production and innovation of contemporary languages applied to the market.

Visual communication

Design and planning, visual design, especially brands and visual identity systems, packaging, editorial segment (book, magazine or newspaper project), environmental signage, POS and digital media.


Design and design planning for the fashion system, from concept research to the development of a complete collection, including modeling, production, brand building and product presentation.

More info here.

Last updated Aug 2020

About the School

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, ... Read More

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, formando profissionais preparados para o futuro. Read less
São Paulo , São Paulo , São Paulo , Rio de Janeiro , Rio de Janeiro , Porto Alegre , Florianópolis + 6 More Less