Global marketing degree

General

3 locations available

Program Description

THE Degree in Marketing Intends to introduce in marketing teaching in Portugal a training centered on the analytical and relational skills of the student, which intersect with management and marketing knowledge. A marketer is responsible for "creating the business of the company": deciding what products to sell, to whom, at what price, where, when and how; Set sales targets; Plan to reach them.

The degree allows students to acquire the skills to:

  • Mastering the fundamentals of company management and strategy;
  • Have a critical attitude about marketing strategies;
  • Perspective trends;
  • Solve problems of organizations, using critical thinking creatively;
  • Assume a proactive role of team management and leadership;
  • Use the main equipment, software, methods and techniques related to marketing.

This degree, taught 100% in English, has a compulsory semester of international mobility *, and the student is also able to attend one of two international reference schools:

  • PACE University (New York, USA)
  • ESCE - École Supérieure du Commerce Extérieur (Paris, France)

PROFESSIONAL OUTPUTS

  • Marketing Direction
  • Market Analyst and Research
  • Product and Brands Management
  • Consulting
  • Pricing Analyst
Last updated June 2017

About the School

The Universidade Europeia is part of the largest global group of Higher Education - Laureate International Universities - and offers access to student-centred quality education.

The Universidade Europeia is part of the largest global group of Higher Education - Laureate International Universities - and offers access to student-centred quality education. Read less
Lisbon , Lisbon , Porto + 2 More Less