This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, it is the only program in Portugal taught in English.
It is future-oriented, internationally-minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a highly skilled team of professors and staff. It also stimulates students an international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component, where students respond to real business challenges from companies, such as McDonald's, National Geographic, PwC, or Branditnext.
Students also have the opportunity to participate in national and international competitions like Spot Games Santa Casa and Global Management Challenge, the world's largest strategy and management competition.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
- Market Analyst and Research
- Branding, Consultancy
- Pricing Analyst
- Product Management
- Digital Specialist
- Strategic Marketing
- Sales and Promotions
- Chief Marketing Officer
- Marketing & International Business
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin), and EPHEC (Brussels).
Throughout the program, students will have the chance to work on Employability Lab, which supports them to get in contact with the labor market.
Students will also partner with global brands with international recognition in work projects and through internships.
About the School
IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines ... Read More