Do you love fashion, dream of working in a creative environment and want to pull the strings in the international fashion business? To market fashion labels, decipher the latest trends and create brands for the fashion tsars of the future? Do you want to study fashion? If that’s how you feel, then our Bachelor’s degree that specialises in Fashion Management is just what you’re looking for.
Visit our website to get the brochure and learn more about our Fashion Management (B.A.) programme.
Contents of the Fashion Management (B.A.) programme
The Bachelor specialisation in Fashion Management provides you with the practical and theoretical training you need to get ahead in the national and international fashion business.
You will learn about the entire value creation chain in the fashion world – from creation, sourcing raw materials and production to marketing, distribution logistics and trade. You will also study the theory and history of fashion. The course syllabus includes the following:
Fashion Theory and History
Customer Experience Management
Fashion Trends and Design
Fashion Business and Value Creation
Special Topics in Fashion Management
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Students on this B.A. programme are awarded one of the following bachelor's degrees:
Bachelor of Arts in Management with specialisation in Fashion Management
Bachelor of Arts (Hons) in Fashion Management
Future career opportunities
Your B.A. in Fashion Management qualifies you for a professional role in the fashion industry. Prospective employers include international fashion agencies, broadcasters, publishing houses and household names in the fashion industry, in positions, such as:
Fashion brand manager
Customer relationship manager
Retail marketing manager
Fashion retail manager
Flagship store manager
Admission requirements are as follows:
Recognised secondary school leaving certificate
English language proficiency certificate- TOEFL (at least 72 out of 120)- IELTS (at least 6 out of 9)
CV (curriculum vitae)
Letter of motivation
Personal interview (optional)
Tuition fees5,300 € per semester
One-off registration fee
500 € (EU students)
750 € (Non EU students)