Fashion Management (B.A.)

General

Program Description

⚡️ Coronavirus (COVID-19) update

We have temporarily adapted programmes to virtual learning classrooms, so that all the scheduled training and support can take place online. Programmes will start in October 2020 and, if required, in virtual learning rooms and then change to on-campus learning.

⚡️ 

Do you love fashion, dream of working in a creative environment and want to pull the strings in the international fashion business? To market fashion labels, decipher the latest trends and create brands for the fashion tsars of the future? Do you want to study fashion? If that’s how you feel, then our Bachelor’s degree that specialises in Fashion Management is just what you’re looking for.

Visit our website to get the brochure and learn more about our Fashion Management (B.A.) programme.


Contents of the Fashion Management (B.A.) programme

The Bachelor specialisation in Fashion Management provides you with the practical and theoretical training you need to get ahead in the national and international fashion business.

You will learn about the entire value creation chain in the fashion world – from creation, sourcing raw materials and production to marketing, distribution logistics and trade. You will also study the theory and history of fashion. The course syllabus includes the following:

  • Fashion Theory and History
  • Customer Experience Management
  • Fashion Technologies
  • Fashion Trends and Design
  • Fashion Business and Value Creation
  • Special Topics in Fashion Management

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Degree awarded

Students on this B.A. programme are awarded one of the following bachelor's degrees:

  • Bachelor of Arts in Management with specialisation in Fashion Management
  • Bachelor of Arts (Hons) in Fashion Management

Future career opportunities

Your B.A. in Fashion Management qualifies you for a professional role in the fashion industry. Prospective employers include international fashion agencies, broadcasters, publishing houses and household names in the fashion industry, in positions, such as:

  • Fashion brand manager
  • Product manager
  • Customer relationship manager
  • Retail marketing manager
  • Fashion retail manager
  • Purchaser
  • Flagship store manager
  • Fashion sponsoring

Admission requirements

Admission requirements are as follows:

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)

Fees

Tuition fees
5,300 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students)

Last updated May 2020

About the School

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your pr ... Read More

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your professional identity. We are delighted that you've taken an interest in Macromedia, a recognised private German university focusing on digital transformation, and would like to tell you more about how we can help to shape your future. Read less
Munich , Berlin , Cologne , Hamburg , Freiburg + 4 More Less