European Bachelor in Business Administration (Major in Marketing)

University of New York in Prague (UNYP)

Program Description

European Bachelor in Business Administration (Major in Marketing)

University of New York in Prague (UNYP)

Reach the right audiences with a degree in Business Administration – Marketing

This three-year study program leads to the award of a European bachelor’s degree (bakalář, Bc.) awarded by UNYP and accredited by the American International Accreditation Council for Business Education (IACBE), and the Czech Ministry of Education, Youth and Sports.

This concentration in marketing prepares students for their professional careers by offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales.


Course Content

Examples of specialized courses:

  • Public Relations Principles
  • Electronic Commerce and Marketing Technologies
  • Introduction to Advertising
  • International Marketing Strategies
  • Advanced Marketing


Prospective Career Opportunities

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Advertising copywriter
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Event organizer
  • Public affairs consultant
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive


European Programs Brochure

Admission Requirements

UNYP Selfie

This school offers programs in:
  • English
University of New York in Prague (UNYP)

Last updated October 5, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
3 years
Full time
Price
Price
Information
Deadline
Locations
Czech Republic - Prague, Prague
Start date : Sept. 2019
Application deadline Request Info
End date Aug. 31, 2021
Dates
Sept. 2019
Czech Republic - Prague, Prague
Application deadline Request Info
End date Aug. 31, 2021