3-Year Course in Fashion Brand Management

General

Program Description

Within the area of Fashion Brand Management, directed at creating value and brand development, significant business fields and numerous professional figures need to be coordinated. The brand has the important task of transmitting product identity. Specifically, within the fashion and luxury goods industry, the brand expresses the style of whoever buys the product or service.

The 3-Year Course in Fashion Brand Management at Accademia del Lusso Milan aims to shape students into fashion professionals with highly transferable skills. Students learn how to understand the reasons behind the success or failure of a fashion collection, with the aim of increasing a fashion brand’s value by strengthening or more suitably defining its image and enhancing the advertising communication of a brand or specific product type. Students will learn how to combine trends and aesthetic/style evolutions with the interests of the business operating within the fashion and design markets, and how to reposition a product where this may be necessary.

Career prospects

Brand Manager, Marketing Manager, Product & Project Manager, Retail Manager, Visual Merchandiser, Sales Manager, Buyer, Show Room Manager, Store Manager.

Internship opportunities

Accademia del Lusso Milan offers those who successfully complete the 3-Year Course in Fashion Brand Management the opportunity to be considered for an internship position thanks to the many links the school has with brands and businesses in the fashion and design sectors. These opportunities are offered to students who have attended this course and who have demonstrated a strong motivation to work in fashion and design, as well as exceptional ability, commitment and achievement during their studies.

Entry requirements

  • Upper secondary school qualification
  • Suitable knowledge of English or Italian

Last updated Feb 2020

About the School

The Accademia del Lusso School of Fashion & Design opened in 2005 with the specific objective of providing high-quality education to young people interested in starting a career in the fashion and ... Read More

The Accademia del Lusso School of Fashion & Design opened in 2005 with the specific objective of providing high-quality education to young people interested in starting a career in the fashion and design industry or to professionals already working in the sector who wish to improve or update their skills and knowledge. Read less