Introduction
The University Degree in Marketing and Digital Communication at EAE Business School , with a degree from the Polytechnic University of Catalonia (UPC), has as its main differential value its digital component, coherent and necessary given the widespread implementation of ICT in society.
The degree is designed to train professionals ready to develop in any functional area of the company related to marketing and, especially, in positions such as Product Manager, Brand Manager, Global Marketing Strategy Manager, specialist in Digital Marketing and online positioning, Director of Digital Communication, Mobile Marketing Manager or Director of ecommerce, among others.
In addition, it offers the keys necessary to grow professionally as an entrepreneur in the field of marketing and digital communication. It allows the student to know the fundamentals of marketing and digital communication, bringing him closer to the various management areas of a company from three angles:From a general perspective, with content from all the functional areas of a company.
With a clear practical orientation, with up to 540 hours of business practices recognized as elective credits.
With a versatile methodology, aimed at acquiring the necessary labor competencies to enter the professional market.In short, the University Degree in Marketing and Digital Communication offers solid academic training, practical and professional orientation, and closely linked to the world of business, marketing and digital communication. A Degree prepared to train professionals capable of assuming managerial tasks within the new professions that are emerging in the environment of the digital economy.
Key points to study the University Degree in Marketing and Digital Communication of EAE1. International Mobility
EAE has more than 80 collaboration agreements with universities around the world, so that students can approach their future from an international perspective. You can choose the exchange option that best fits your life: you can opt for Erasmus programs or to do an international semester in New York, Virginia or Quebec thanks to EAE North American Exchange Program, among other possible destinations
2. EAE , a center attached to the Universitat Politècnica de Catalunya (UPC)
EAE Business School is a center attached to the Universitat Politècnica de Catalunya (UPC) since 1998 to teach Master and Degree programs.
3. Employability
According to the Infoempleo Adecco 2018 report, the degree in Marketing and Digital Communication occupies the sixth position of the university degrees most in demand in the job offer.
In addition, EAE has the Professional Careers Service available to students, where in addition to facilitating their search for internships, they will guide them in their entry into the labor market.
4. Networking
Through the Business Networking cycle, the student will be able to attend a series of meetings with professionals from large companies, thus expanding their network of professional contacts. In addition, as an EAE student, you can be part of the EAE Alumni Community and benefit from the different services it offers.
5. Entrepreneurship
4th grade students will be able to benefit from EAE Emprende and promote their business idea. Through our EAE Lab incubator, we train, finance and support your projects, providing them with the resources and the necessary environment so that they can identify competitive advantages and develop their business idea. Without a doubt, the right starting point in an adventure that 9% of our students undertake after graduation.
6. Rankings
EAE Business School has been highlighted, for the sixth consecutive year, as the second best reputed business school in Spain in the Merco 2019 Ranking.goalsSpecifically, the University Degree in Marketing and Digital Communication aims to provide knowledge of marketing and sales within the framework of current information and communication technologies and enhance the professional development of the graduate within the framework of Strategy, Business Management , Marketing and Communication. Consequently, the study plan seeks to develop the following professional skills and competencies in the student:
Develop the appropriate tools and capacities for leadership: teamwork, motivation, communication, business ethics and social responsibility.
Strategic vision
Develop the appropriate tools and capacities for leadership: teamwork, motivation, communication, business ethics and social responsibility.
Leadership of an organization
Enhance the entrepreneurial spirit and be able to lay the foundations for the creation of innovative and creative marketing and communication strategies aligned with the business strategy of the business.
Sustainable growth
Evolve easily within complex and competitive organizations, national and international, under sustainable development.
Business change management
Adapt and anticipate the changing needs of the organization with the main objective of remaining competitive.
Global vision and innovation
Manage the flexibility of the organization before the appearance of new technologies, new markets and the evolution of society.Recommended profileUniversity Degree studies in Marketing and Digital Communication are preferably aimed at profiles with training in Social Sciences. However, those who come from the branch of Humanities or Sciences and Technologies may also take this degree.
The University Degree in Marketing and Digital Communication is aimed at students who wish to orient themselves towards the new professions that are emerging in the environment of the digital economy, both in the framework of the areas of business strategy and management as well as in marketing and communication.
The future graduate should show:Ease for interpersonal relationshipsAbility and interest in foreign languagesInterest in human organizations and the economyCuriosity and critical attitude in the analysis of their environmentAbility to be creative and innovativeAbility to overcomeAbility and interest to work in a team and lead work teamsEmployment report 201862% of our students access a job through the Professional Careers Department of EAE Business School .
98% of our students access an internship through the Professional Careers Department of EAE Business School .
37% of the students who enter an internship are hired later.
