Get the best comprehensive training in marketing that currently exists with a solid orientation in the digital market. Our study plan, designed together with the main leaders and executives of the marketing and digital sector, will allow you to understand the basics of marketing, new tools and trends with a digital approach.Why study at the Universidad Europea ?Immersion in real projects: you will work on projects for prestigious companies in which you will be able to see your ideas reflected in the real world.
Methodology based on practice: the development of a learning methodology based on practice that focuses on real cases as a training ground to generate knowledge.
Business and commercial simulation: we have the most advanced programs and applications for students to experience a simulation as real as possible in business and commercial environments.
Professionals in the classrooms: the integration of professionals in the teaching team, enriched, in addition, with the specific participation of renowned professionals from the business world.
Small groups: with a maximum of 40 people, it is the ideal setting to put theoretical knowledge into practice and favor direct and personalized treatment with students.
Internships: curricular and extracurricular internships in renowned national and international entities, from SMEs to large multinationals.
International stays and internships: agreements with leading university centers around the world to carry out stays and internships.MethodologyOur academic model, Experiential Learning, focuses on practical training and the use of new technologies for dynamic learning that allows you to work with a high qualification when you complete your degree studies. This means:InnovationLearn with real projects with teachers who are active professionals in leading companies in the sector.
Star in your own learning, solving cases and facing real and current business challenges.
Dare to experiment and work on training beyond the classroom.ProfessionalismWork in multidisciplinary teams with students from other degrees.
Reinforce your soft skills, competencies and abilities by being part of one of the Student Clubs that exist at the University.
Carry out work placements and training activities at international universities.Professional practicesFrom the second year on, you will be able to do internships in the main companies of our business fabric:Media MarktDanoneBBVAValueFred Olsen ExpressRadio Television CanariaFedola GroupJTIChafirasCurriculumFirst courseBusiness Economics 6
Financial Accounting I 6
Communication Skills 6
Analysis of the Economic Environment 6
Business Mathematics 6
Business Administration 6
Marketing Fundamentals 6
Financial Accounting II 6
Consumer Behavior 6
Economic and Social Thought 6Second courseCompany Law 6
Cost Accounting 6
Analysis of Financial Operations 6
Marketing Instruments 6
People Management 6
Corporate Operations 6
Tax Systems 6
Industrial Organization 6
English 6Third courseManagement Skills 6
Commercial Distribution 6
Strategic Marketing: "MARKETING FACTORY" 6
Product and Brand Marketing 6
Sales Techniques 6
Price Marketing 6
Innovation Management 6
Management of sports entities and centers 6Fourth gradeCommercial Communication 6
Market Research and Techniques I 6
Sales Address 6
Business Simulation 6
Market Research and Techniques II 6
International Marketing 6
External Internships I 6
External Internships II 6
End of Degree Project: Marketing Plan 6
Commercial Communication II 6
Quality and Customer Service 6
Consumer Behavior in Marketing 6
University Activities 6
Sports Management 6
Sports Marketing 6