Degree in Marketing and Business Communication

General

Program Description

Description

The Degree in Marketing and Business Communication aims to build quality professionals in 3 knowledge areas: Marketing/ Communication and Manage­ment. Itâs the only course in the area of Lisbon that combines these three areas. It allows a deeper knowledge of Marketing Management and greater career opportunities.

The intentions of this Degree is to build a strong practical component by promot­ ing constant sharing of experiences between teachers and students that will be useful for day to day operation of companies. The teachers have values for teaching and for being in great companies. In Universities, it is not common for Ph.D. teachers to have such relevant professional experience. This allows very practical and appropriate classes with the Business reality.

By the end of the course, the students will be able to think strategically and develop marketing plans and communication that are efficient and suitable no the new management tendencies.

Also, point out the pilot project of mentoring.

Career opportunities

  • Marketing Management
  • Advertising Agency Management
  • Internal Communication Management
  • Management of Public relations and Event organizations
  • Business communication Agencies Management
  • Business study market management
  • Sales management
  • Product manager
  • Client manager
  • Client support management
  • Marketing and/or Communication trainer
  • Marketing and/or Communication Consultant

International Student

Applications are made directly to Universidade Atlântica.
Students who fulfill all of the following requirements may apply:
  • Students who have completed High School/K12 or who have legally equivalent qualifications;
  • Students who have taken the required entrance examinations - Applicants who completed their secondary education abroad will need to validate their school-leaving exams, in accordance with the Portuguese national exams required for admission to each study programme an Atlântica University. The required exams may be carried out at the university itself (even by videoconference ou other technological means to perform interviews);
  • Studentâs grade in each of the required entrance examinations must be above the established minimum - The grades obtained in the school leaving exams required must be at least 95 on the Portuguese scale from 0 to 200; Atlântica will undertake the necessary equivalence procedure from the original educational system;
  • Students who meet the prerequisites required for admission;
  • Studentâs application grade must meet at least the established minimum - Minimum application grade: 95 (grading scale: from 0 to 200).

The final High School/K12 grade is worth 65% in the formula for calculating the application grade. The required entrance examinations are worth 35%.

International Student

Applications are made directly to Universidade Atlântica.
Students who fulfill all of the following requirements may apply:
  • Students who have completed High School/K12 or who have legally equivalent qualifications;
  • Students who have taken the required entrance examinations - Applicants who completed their secondary education abroad will need to validate their school-leaving exams, in accordance with the Portuguese national exams required for admission to each study programme an Atlântica University. The required exams may be carried out at the university itself (even by videoconference ou other technological means to perform interviews);
  • Studentâs grade in each of the required entrance examinations must be above the established minimum - The grades obtained in the school leaving exams required must be at least 95 on the Portuguese scale from 0 to 200; Atlântica will undertake the necessary equivalence procedure from the original educational system;
  • Students who meet the prerequisites required for admission;
  • Studentâs application grade must meet at least the established minimum - Minimum application grade: 95 (grading scale: from 0 to 200).

The final High School/K12 grade is worth 65% in the formula for calculating the application grade. The required entrance examinations are worth 35%.

Last updated April 2019

About the School

Welcome to Atlântica! We have been preparing for your arrival and we are very excited that you have made the decision to join us.

Welcome to Atlântica! We have been preparing for your arrival and we are very excited that you have made the decision to join us. Read less