Degree in Marketing Management

General

2 locations available

Program Description

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This degree aims to develop the essential skills for a role in marketing.

Throughout the course, students carry out projects in partnership with companies, respond to real business challenges, participate in IPAM national and international marketing contests, attend classes taught by companies and visit some organizations to learn about the professional reality of a manager Of marketing.

Students also have the opportunity to prepare for Digital Marketing certifications: Hubspot, Google, Facebook, Instagram, Linkedin, which allows them to absorb an area of marketing so fundamental today.

Professional outputs

  • Marketing assistant
  • Communication and Image Assistant
  • Products / Services / Markets Management
  • Account Management / Sales / Events
  • Web-marketing / E-commerce
  • Market Research Technician
  • Media Planner
  • Trade Marketing
  • Direct Marketing Management

Companies

85% of the curricular units are based on the resolution of real cases of national or international companies. It is a unique opportunity to put into practice, in a real context, the theoretical foundations acquired in the classroom.

In the last editions of the Degree, students had the opportunity to work with renowned brands such as: AKI, Arcadia - Casa de Chocolate Porto, Chicco, Kidzania, Fidelidade, Aga Khan Foundation, Casa Ronald McDonald Foundation, Google, H3, IKEA Matosinhos, Leroy Merlin, McDonald's, Oceanário, Rock in Rio, SONAE, Staples, Starbucks, TVI, among others.

International experience

IPAM cooperation protocols with more than 50 international educational institutions, allowing students to undertake a period of international mobility, inside or outside the European continent.

Last updated Aug 2020

About the School

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines ... Read More

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges that are posed to students by companies. The environment at IPAM Lisbon & IPAM Porto is one of professionalism, competence, and determination. The students are true Marketing Managers when starting or developing their careers. Read less
Lisbon , Porto + 1 More Less