The process of globalization has impacted on the styles and methods to raise marketing strategies and developments and widespread the need for policies and marketing tools in a wide range of structures and social entities. Marketing professionals are able to develop a comprehensive and strategic approach to marketing, business opportunities and distinguish compete in changing scenarios, implementing marketing strategies for goods and services that meet the demands of the segments that guide its trade policy.
EAN offers a curriculum for technicians and graduates in Marketing legitimated by an Advisory Council of companies committed to the institutional project. Teachers have extensive training and experience and are trained in handling teaching strategies to promote the acquisition of skills. The practical training of students efectiviza by analyzing real cases of companies associated with EAN, which expose their problems for treatment within subjects. pre ateneos professionals in companies and discussions with experts from Management Sciences are being done.
Scope of Title Associate Degree in Marketing
Graduates will be able to:
Attending the commercial management of a company, in the development of the tasks inherent in that department.
Analyze market conditions, as well as the different actors who work in commercial activities in different markets.
Facilitate the search for the necessary data to enable proper decision making in the marketing department of a company.
Scope of Bachelor Degree in Marketing
Graduates will be able to:
Develop strategies, marketing plans and market research.
Define strategies and sales structures in companies of different nature and scope.
Design, implement and track campaigns and integrated marketing actions, as part of the tables commercial management organizations or as a consultant / independent communications consultant.
Participate in the development of strategies and actions of marketing and integrated communications aimed at launching and improvement of products in traditional markets and non-traditional, national and international, as part of the operating tables and / or commercial conduct of organizations of different nature and size or as a consultant / independent consultant.
01. Fundamentals of Marketing
04. Mathematics I
05. Business Planning
06. Consumer Behavior
07. Mathematics II
08. Fundamentals of Accounting
09. General Economy
11. Policy and Product Development
13. Applied Economics
14. Sales Administration and Supervision
15. Organizational Management
16. Commercial Law
17. Management and Negotiation With ict
18. Economic History
19. Quantitative Techniques
21. Direct Marketing Techniques
22. Marketing Services
24. Integration and Management Seminar Practice
25. Pricing Policy
26. Marketing on the Internet (e-commerce)
27. Planning and Budget
28. Financial Management
29. Ethics and Professional Ethics
30. Research Methodology
31. Formulation and Evaluation
32. Control Panel
33. Retail Management (retail)
34. Advertising and Promotion
35. Quality Management
36. Market Research
37. Professional Practice Seminars
38. Final Workshop
Marketing Analyst University (3 years)
Marketing Bachelor (4 years)