Degree in marketing management

General

2 locations available

Program Description

IPAM Marketing Management

This degree aims to develop the core competencies for a marketing function.

Throughout the course, students conduct projects in partnership with companies, respond to business challenges, participate in international marketing competitions, have business-led classes and visit some organizations to learn the professional reality of a marketing manager. During the course, cases are still studied, in the scope of social responsibility and sustainability.

With this degree in marketing, students still perform a certification in Google Adwords, which allows them to absorb an area of ​​marketing so important: digital.

At the end of the degree in Marketing Management, students still have access to a competency certification: Laureate Professional Assessment.

Companies

Throughout this degree in marketing, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and the possibility of conducting internships in marketing.

International experience

IPAM LIU Logo

The global network of Laureate International Universities provides 80 universities in 29 countries where students can make international mobility.

Professional outputs

  • Marketing assistant
  • Communication and Image Assistant
  • Product / Service / Market Management
  • Account Management / Sales / Events
  • Web-marketing / E-commerce
  • Market Research Technician
  • Media Planner
  • Trade Marketing
  • Direct Marketing Management
IPAM Marketing Management
Last updated Mar 2020

About the School

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines ... Read More

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges that are posed to students by companies. The environment at IPAM Lisbon & IPAM Porto is one of professionalism, competence, and determination. The students are true Marketing Managers when starting or developing their careers. Read less
Lisbon , Porto + 1 More Less