Degree in marketing and advertising

General

Program Description

Bachelor-marketing-advertising101

It is Degree in Marketing and Advertising Offers a comprehensive superior training, incorporating the contributions of the scientific areas of marketing, communication and advertising.

Students acquire technical knowledge and practical experience to be able to carry out, perform and perform in a creative and innovative way in any of these parallel but complementary areas.

Throughout the course, the realization of projects with real application, aims to bring the students closer to the job market, preparing them to perform a function in this area.

International experience

LicenciaturaDesign102



In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility.



Companies

Throughout the degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and the possibility of internships.

Career Opportunities

Marketing Management, Product Management, Brand Management, Sales Management, CRM Management (Clients), Merchandising Management, Point of Sale Management, Event Management, Channel Management, Market Research Technician, Communication Direction , Customer Management, Media Planning, Public Relations Management.

Employability Rate

89.4%
source: Http://infocursos.mec.pt/

SYLLABUS

1st Year

1st Semester
CURRICULAR UNITS HOURS ECTS
Advertising Communication 90 12
Fundamentals of Marketing 75 12
Theories of Communication 30 30
Business English 30 30
Research Methodologies 30 30
Art and Contemporary Culture 30 30
2nd Semester
CURRICULAR UNITS HOURS ECTS
Data Processing and Analysis 90 12
Psychosociology of Consumption 75 6
Operational Marketing 30 30
Discursive Techniques 30 30
Communication, Advertising and Media Agencies 30 30
Public relations 30 30

2nd Year

3rd Semester
CURRICULAR UNITS HOURS ECTS
Communication Laboratory 90 12
Economy 75 12
Market studies 30 30
Promotional Communication and Merchandising 30 30
Commercial Distribution 30 30
Marketing strategy 30 30
4th Semester
CURRICULAR UNITS HOURS ECTS
Audiovisual and Multimedia Production 90 12
Business management 75 6
Finance Applied to Marketing 30 30
Commercial Negotiation Techniques 30 30
Advertising Text 30 30
Direct Marketing and Database 30 30
3rd Year

5th Semester
CURRICULAR UNITS HOURS ECTS
Marketing plan 90 12
Branding 75 12
Criativity and innovation 30 30
Leadership and Negotiation 30 30
Aesthetics and Advertising 30 30
Web Design 30 30
6th Semester
CURRICULAR UNITS HOURS ECTS
Communication Plan 90 12
Media Planning and Hearings 75 6
Business 306 30
Marketing and Advertising Law 30 30
Contemporary Economic History 30 30
Online Marketing and Interactive Communication 30 30
DGES Registration: R / A -Ef 209/2011 / AL01 of 06/06/2014 BachelorGlobalDesign104
Last updated Mar 2020

About the School

IADE is a laboratory of creativity, talent, and leadership recognized by society as a whole. It has encouraged students to put their own talents to the test, to believe in themselves, making them the ... Read More

IADE is a laboratory of creativity, talent, and leadership recognized by society as a whole. It has encouraged students to put their own talents to the test, to believe in themselves, making them the best of the best, in their personal lives or in their future professional integration. IADE today is a reference in teaching Creativity. It is also one of the best Design schools in Europe and a pioneer in Marketing, Advertising, and Photography. Read less