It is Degree in Marketing and Advertising Offers a comprehensive superior training, incorporating the contributions of the scientific areas of marketing, communication and advertising.
Students acquire technical knowledge and practical experience to be able to carry out, perform and perform in a creative and innovative way in any of these parallel but complementary areas.
Throughout the course, the realization of projects with real application, aims to bring the students closer to the job market, preparing them to perform a function in this area.
In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility.
Throughout the degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and the possibility of internships.
Marketing Management, Product Management, Brand Management, Sales Management, CRM Management (Clients), Merchandising Management, Point of Sale Management, Event Management, Channel Management, Market Research Technician, Communication Direction , Customer Management, Media Planning, Public Relations Management.
|Fundamentals of Marketing||75||12|
|Theories of Communication||30||30|
|Art and Contemporary Culture||30||30|
|Data Processing and Analysis||90||12|
|Psychosociology of Consumption||75||6|
|Communication, Advertising and Media Agencies||30||30|
|Promotional Communication and Merchandising||30||30|
|Audiovisual and Multimedia Production||90||12|
|Finance Applied to Marketing||30||30|
|Commercial Negotiation Techniques||30||30|
|Direct Marketing and Database||30||30|
|Criativity and innovation||30||30|
|Leadership and Negotiation||30||30|
|Aesthetics and Advertising||30||30|
|Media Planning and Hearings||75||6|
|Marketing and Advertising Law||30||30|
|Contemporary Economic History||30||30|
|Online Marketing and Interactive Communication||30||30|
About the School
IADE is a laboratory of creativity, talent, and leadership recognized by society as a whole. It has encouraged students to put their own talents to the test, to believe in themselves, making them the ... Read More