ABOUT THE COURSE
The Advertising is the science of planning, preparation, execution and dissemination of advertising campaigns in order to apply the brand awareness and increase sales of a product or service.
At the School of the Americas, the student of Advertising will be able to create advertising campaigns, aiming to present a product / service to the public to promote their sale.
The student of Advertising the School of the Americas will be able to:
- Researching the market and collect data that will guide a campaign;
- Plan and develop a product / service, setting pricing strategies, distribution and sale;
- Assess the impact of campaigns on the public interest;
- Develop sales strategies and develop promotional campaigns in various segments such as supermarkets, restaurants and shops;
- Choosing the appropriate vehicle to disseminate a campaign.
It is a traditionally competitive market, but the prospects for improving the performance of agencies specializing in event production and corporate identity. Social media is another point worth mentioning: increasingly becoming effective for the promotion of products / services, advertising requiring qualified to lead interactions with Internet users.
Morning : R $ 415.00
Night : R $ 489.00