Degree in advertising

General

Program Description

ABOUT THE COURSE

The Advertising is the science of planning, preparation, execution and dissemination of advertising campaigns in order to apply the brand awareness and increase sales of a product or service.

At the School of the Americas, the student of Advertising will be able to create advertising campaigns, aiming to present a product / service to the public to promote their sale.

MAIN ACTIVITIES

The student of Advertising the School of the Americas will be able to:

  • Researching the market and collect data that will guide a campaign;
  • Plan and develop a product / service, setting pricing strategies, distribution and sale;
  • Assess the impact of campaigns on the public interest;
  • Develop sales strategies and develop promotional campaigns in various segments such as supermarkets, restaurants and shops;
  • Choosing the appropriate vehicle to disseminate a campaign.

JOB MARKET

It is a traditionally competitive market, but the prospects for improving the performance of agencies specializing in event production and corporate identity. Social media is another point worth mentioning: increasingly becoming effective for the promotion of products / services, advertising requiring qualified to lead interactions with Internet users.

Morning : R $ 415.00

Night : R $ 489.00

Last updated Mar 2020

About the School

Fundada em 1998, a Faculdade das Américas (FAM) é uma instituição localizada na cidade de São Paulo que oferece cursos em diversas áreas do conhecimento.

Fundada em 1998, a Faculdade das Américas (FAM) é uma instituição localizada na cidade de São Paulo que oferece cursos em diversas áreas do conhecimento. Read less