Introduction
The business psychology course (Bachelor of Science) takes into account knowledge from science and practice that the human factor is essential for the successful development and implementation of business ideas. This includes highly motivated employees and well-functioning teams in a pleasant working atmosphere as well as brands that meet the needs of customers and structures that take into account how human perception, memory and thinking work.
The Business Psychology (B.Sc.) course, which will begin for the first time in the 2020/21 winter semester, therefore includes both the necessary knowledge from the field of economics as well as extensive knowledge from the field of psychology and brings both together into an overall perspective. The course with a standard study period of seven semesters including a practical semester is characterized by the combination of well-founded economic, psychological and methodological principles with many practical modules on application-relevant fields.
advantages
Students on this restricted-admission degree program benefit from very good study conditions with small group sizes and easy access to our teachers. The Faculty of Economics is located in the middle of the university campus with modern lecture halls, the Cellarius library, the canteen and dormitories. Participation in English-language lectures and a semester abroad at one of our 70 partner universities are optional.Type of study: Full time Duration of study: 7 semesters Lecture language: German Graduation: Bachelor of Science ECTS: 210 next start of studies: each winter semester Application deadline: 07/15/2021
Business Psychology Course StructureThe practice-oriented full-time course leads in seven semesters (210 ECTS) to the final degree of "Bachelor of Science" and consists of the following elements:27 compulsory subjects (135 ECTS points) as well as IT basics and applications
Elective subjects "Business Psychology" (at least 15 ECTS points)
Elective subjects "Economics" (at least 15 ECTS points)
Student thesis (to prepare for the bachelor thesis)
Internship semester (30 ECTS points)
9-week bachelor thesis (12 ECTS points)
Colloquium (3 ECTS points)The basis of your business psychology training in Schmalkalden are 27 compulsory subjects in which important foundations are laid. The achievement of the learning objectives is checked in the course-accompanying subject examinations. You will see your progress immediately and you can quickly take countermeasures if you do not perform well.
Course contentsIn business psychology we deal with human behavior in a scientific context. The focus here is on the role of the consumer and that of the employee. In addition to imparting theoretical knowledge, you will learn empirical research methods so that you can work on specific questions independently and derive specific recommendations for action from the research results.
Compulsory subjects in the courseIntroduction to Psychology
Research methods
Basics of social psychology
Basics of economics
Marketing basics
Statistics I.
General Psychology
Diagnostics and differential psychology
Basics of work, organizational and business psychology
Basics of business management
Consumer psychology
Statistics II
Brand communication
Personnel Psychology
Project management / entrepreneurship and key qualifications
Personnel development seminar
Behavioral economics
Business English
Basics of economic policy
Consumer psychology seminar
Business psychological research methods
Business law
Experimental internship
Seminar personnel selection
Business psychological case studies I
Business psychological case studies II
Business psychological case studies IIIElective subjects in the course
You determine your own personal accents by choosing three modules from the elective area of business psychology, which is gradually being expanded.
Business psychology electivesSeminar leadership
Intercultural Communication Seminar
Seminar Conflicts in Organizations
Electives Business Psychology I - IIIFrom the compulsory economics elective area, you choose modules with a total of up to 15 ECTS points.
Economics elective areaProcurement and Production
Empirical Research in Economics
entrepreneurship
financial management
Finance
Health and Environmental Economics
Intercultural Communication
international economic Relations
Management accounting and management control
marketing
Human resource management and organization
Quantitative methods
Legal, behavioral and strategy economics
Taxes and balance sheets
Tourism industry
Transport and regional policyentry requirementsYour subject-specific suitability will be determined in an aptitude assessment procedure. You can apply for the course with a general higher education entrance qualification, the subject-specific university entrance qualification or a technical college entrance qualification. If you have any questions about other access authorizations, please contact the central student advisory service.
The Bachelor's degree in Business Psychology begins in the winter semester. The application deadline is July 15th. The aptitude test usually takes place in August.
