Business Administration (dual) with specialization E-Commerce (B.Sc.)


Program Description

Business Administration (dual) with specialization E-Commerce (B.Sc.)

The dual business administration degree: study and training in record time.

During the dual study course at the University of Applied Sciences Europe , you will gain in-depth knowledge of the processes of the trade, which today is often initiated and processed online, in addition to the latest business and economic knowledge. We take into account specific requirements of companies that control at least part of their sales via electronic platforms. In addition, we will use you to specifically develop skills that will help you in your subsequent leadership role in companies in your region and around the world. The program was developed with the South Westphalian Chamber of Commerce and Industry, the Kaufmannsschule 1 - Vocational College of the City of Hagen and leading companies from various industries in the South Westphalia region and is tailor-made for the requirements.

The focus of your dual study program is your individual support in small learning groups and a friendly and familiar atmosphere. You learn exclusively from renowned economists and lecturers from the field and you can actively shape your studies and your career path through individually selectable specializations, such as marketing, supply chain management and digital business.


  • Degree program: Business Administration (dual) with specialization E-Commerce (B.Sc.)
  • Possible study locations: Iserlohn
  • Language of instruction: German
  • Start of studies: Training and vocational school begin on the 1st of August of each year
  • Credit Points: a total of 180 credit points
  • Accreditation: in accreditation
  • Duration of study: 7 semesters
  • Degree: Bachelor of Science and IHK-Degree in business administration in e-commerce
  • Focus of study:
    • Two degrees in record time: Bachelor's degree
  • Study Fees:
  • For EU applicants: € 4,740 annually
  • For non-EU applicants: € 5,460 annually
  • Tuition fees are usually paid by the training company.

The special thing about studying at the University of Applied Sciences Europe

Here at the University of Applied Sciences Europe study in small learning groups. Accordingly, individual support and personal contact with the professors is ensured. Our lecturers are successful economists whose business network you can use.

You can expect modern equipment such as MacPools, WLAN, a library and much more at our especially practice-oriented university.

The University of Applied Sciences Europe is state recognized, has received several awards and is among the world's top 25 international education institutions. With us you can apply NC-free.

Course contents - Seminars, practice, semester abroad and more

The focus is on your personal interests and talents and determine your course of study. In order to offer you a maximum of practical relevance, we work closely together with the Kaufmannsschule 1 - Berufskolleg and a number of cooperation companies as part of the dual study program Business Administration.

The dual study course at the University of Applied Sciences Europe consists of three components: you go to lectures on our campus, get familiar with valuable practical skills at the vocational school and implement them in your training company right from the start. Our blended learning concepts extend the regular lectures and support you in the networking of learning outcomes from your three study locations.

In the undergraduate studies, you will acquire sound know-how in the areas of accounting, logistics, management, controlling, finance and tax

Priority profiles (compulsory modules):

  • Customer Relationship Management
  • Digital Business
  • Strategy


  • Controlling
  • marketing
  • Supply Chain Management
  • entrepreneurship

Parallel to your studies, you gain valuable work experience in the company. You already receive a fixed salary from your first day of training.

For the first five semesters, you spend one day a week at the University of Applied Sciences Europe , one day at the vocational school and three days in the training company. After that, you are already taking the IHK examination as a merchant or merchant in e-commerce. In the remaining two semesters you will be at the university twice a week and the other three days at the company. Outside the lecture periods, the university days are additional days in the training company with the usual holiday scheme.

Study business administration dual and make a career

Thanks to your practical experience and distinctive social skills, you are versatilely applicable as a graduate in business economics e-commerce in the economy. Your commercial expertise in online business qualifies you across the industry for specialist and managerial tasks in companies of all sizes.

Typical occupations after a degree in Business E-Commerce are:

  • Management
  • Manager in Marketing
  • logistics
  • Assistant to the management
  • Business start-up / self-employment

Your vocational school

As a student in Business Administration E-Commerce in Iserlohn (NRW), you will spend part of your study time at the Kaufmannsschule 1 - Berufskolleg during the first five semesters. Here you will learn, in addition to the theory in the study, the practical basics that you need when working in your training company.

Your training company

Maximum Proximity to Practice: Several times a week, you are with him in one of our cooperating partner companies with him boat and have the opportunity to use your expertise immediately practical.

A training contract for vocational training as a merchant or businessman in e-commerce is the prerequisite for the dual study program. The University of Applied Sciences Europe has partnered with a number of companies that provide such professional training. Are you interested in studying here, but are you still looking for a training position? Then our student advisory service can arrange suitable contacts for you.

Your advantages

  • Two degrees in seven study semesters: Business Administration (B.Sc.) and business administration assistant or merchant in e-commerce.
  • From the first day secured income: Your training company pays you a monthly salary.
  • With the multitude of practical experiences that are integrated in your studies and the contacts that you can make in the context of your training, you clearly stand out from the competition in your subsequent career entry.
  • Varied study with present times in university, training company and vocational school

Study fees and funding

The tuition fees amount to € 4,740 per year.

The monthly fees already include all costs for your dual study. For enrollment or exams, you do not have to accept any further payments.

Our student counselors will be happy to help you with any questions you may have about the various ways in which you can finance your dual e-commerce business studies course.

Apply for a dual degree program

You can submit your application for a dual degree in e-commerce at the University of Applied Sciences Europe in Iserlohn (NRW) just one year before the start of your studies. Please upload the required documents online. Please take into account that you must have a training contract at the latest at the beginning of your studies.

Your path to undergraduate studies at the University of Applied Sciences Europe

At the University of Applied Sciences Europe , students rank as individuals first. We inform our applicants in detail and find out in an intensive selection process who really suits us. Only in this way can we guarantee the basis of trust that is crucial for the success of a degree program. We want to stand with conviction behind you and your career - And you should be just as safe.

You can apply one year in advance for the desired semester start with us. The application deadline for the winter semester is August 15 (non-EU applicants: June 15) and for the summer semester February 28 (non-EU applicants: February 28) . Following this, there is a follow-up procedure for unrecognized study places. If you already have a valid student visa for Germany, you can apply within the official application deadline.

By the way: You can also take the entrance exam without a high school diploma and one year before your planned start of studies. It gives you the certainty of whether or not you can study at the University of Applied Sciences Europe .

We look forward to receiving your application for the summer and winter semester 2019 and beyond.


The following requirements apply to the beginning of a Bachelor's degree program:

  • Applications can be submitted by 15 August (non-EU applicants: 15 June) or by 28 February (non-EU applicants: 28 February)
  • General higher education entrance qualification and / or Fachhochschulreife incl. Practical part *
  • Successful admission procedure
  • Personal interview
  • Well-founded English and German skills at B2 level

There is no restriction by an NC (Numerus clausus).

* In exceptional cases, a study is also possible without the general (Fach-) Hochschulreife. For this purpose, a completed vocational training, at least two years of professional experience in a professional vocational training as well as the enrollment in a subject-related study are necessary.

Benefits in programs of study at other state or state recognized higher education institutions as well as extra-curricular achievements are recognized on application, provided that their equivalence with the achievements in the respective study course is established. Equivalence shall be established where no material difference can be demonstrated and the performance in terms of content, scope and requirements of the study program for which credit is requested is substantially the same. Responsible for this is the examination board. The concrete conditions for crediting and the exact procedure for this are regulated in the relevant examination regulations for the study program.

registration procedures

For a complete application, we require you to fill out the online application form, a CV, a letter of motivation (at least one DIN A4 page in German) as well as your Abitur or Fachabitur certificate. All documents can also be submitted online. If you do not yet have a current high school diploma, please submit the most recent certificate from the upper secondary school. The members of our selection committee agree on their suitability. Then you complete an online admission test. Should this be positive, we invite you to the selection interview. You will receive a confirmation shortly if you will get a study place.

Tips for motivational writing

The safe use of the German language is the basis for a successful study. Therefore, the letter of motivation also serves, among other things, to give us an idea of your language skills in advance. Describe us on one to one-and-a-half A4 pages (Arial font, font size 12, single-spaced), what interests you in your chosen study, why you would like to study at the University of Applied Sciences Europe , and what your expectations are. You should not withhold any characteristic peculiarities or inspiring experiences from already completed internships in your letter of motivation.

additional Information

For more information on the admission procedure, see the Admissions and Registration Regulations of the University of Applied Sciences Europe .

The application can also be completed online.

Admission test and selection interview

The entrance test includes:

English test

The English language test is done online and consists of a variety of tasks that are focused on grammar, spelling and vocabulary skills.

If grammatical or linguistic deficits are revealed, we may recommend that you attend our pre-courses in English prior to beginning your studies.

performance test

The performance test is comparable to an IQ test. In a total of 105 minutes, multiple-choice speech, mathematical and spatial intelligence are tested. In the linguistic field, it is important to find additions of sentences, analogies or similarities of concepts.

The mathematical abilities are queried by simple arithmetic tasks, which can be solved by "lubrication sheets". Counting fractions, completing number series, completing arithmetic symbols must be carried out under time pressure.

Detecting surface models of cubes, forming triangles or circles, discovering groups with identical patterns are the tasks with which the figural spatial intelligence is determined.

personality test

The personality test provides information about the individual achievement motivation. Examining behavior in different professional or private situations provides insight into personality traits that are grouped into a "measure of determination of job-related achievement motivation". Some applicants recognize personal strengths and weaknesses that often make them think.

admission interview

Following the tests, a concluding conversation with one of our professors or their representative will follow on the same day. In it, we first explain the evaluations of the tests and, if necessary, tell you which requirements you still have to fulfill before starting your studies.

Furthermore, we will discuss your individual expectations of the study and your goals afterwards. You will also learn how we work, what is important to us and what we expect from our future students. The demands placed on our future students are high - we attach particular importance to analytical thinking, social competence, oral expressiveness as well as goal orientation and resilience. We do not want to intimidate or overwhelm you - on the contrary! Show us who you are! Honesty and openness are more effective than general phrases or a played dynamics.

Math Foundation Course

Mathematics is not necessarily one of the most popular subjects and many things seem unimportant to other challenges in lower and middle grades. However, some core elements are important for a degree-based study. Elementary knowledge of the lower and intermediate level as well as economic applications of the upper level topics are discussed during our preliminary course.

We offer you mathematics pre-courses in Hamburg and Iserlohn.

Please bring along calculator, writing pad and pen. The number of participants is at least 10 and is limited to 30 places. The fee is 145 € per course.


The course will take place from 4 March to 8 March 2019 from 9 am to 1:30 pm on the Hamburg campus.

For registration or more information, please contact by e-mail or call 040 181 399 2119.


The course takes place from September 2 to September 13, 2019, from 9:00 am to 3:00 pm at the Campus Iserlohn.

Last updated Mar 2020

About the School

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. ... Read More

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. The students become part of an innovative and international network, representing more than 100 nations at the UE campuses in Berlin, Hamburg and Iserlohn. Read less
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