Interested in communication, business and IT and have an affinity for social media and the new media? They want the tools of marketing and the many opportunities offered by the Web to get to know? Do you want to learn how to be successful publicity campaigns designed and implemented? You want everything about social media monitoring, strategic consulting Web 2.0, online PR to learn community management and campaigning? You would like to purchase communication skills and brand know-how as well as the required online special knowledge of Internet technologies and the understanding of the mechanisms on the web?

During their studies, students acquire a broad communication, information technology and business foundation to successfully develop comprehensive policies and strategies for marketing campaigns and Web communications. The University places of learning as well as companies, advertising, PR or event agencies are connected by alternating three-month theory and practice phases together organization and content.

As part of the Bachelor's degree Marketing and Communications Management at the School of Commerce, a business training / clerk for marketing communications to be integrated. The course lasts seven semesters, the theory phase in the sixth semester spent doing abroad.

Graduates of the degree program of marketing and communications management work in communication departments of companies, in advertising, PR and event agencies and the media. Project management and consulting, especially in IT companies are other areas.

Program taught in:
  • German

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This course is Campus based
Start Date
Oct 2020
Duration
7 semesters
Full-time
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Oct 2020
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Oct 2020

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