Bsc marketing and communication study

General

Program Description

Interested in communication, business and IT and have an affinity for social media and the new media? They want the tools of marketing and the many opportunities offered by the Web to get to know? Do you want to learn how to be successful publicity campaigns designed and implemented? You want everything about social media monitoring, strategic consulting Web 2.0, online PR to learn community management and campaigning? You would like to purchase communication skills and brand know-how as well as the required online special knowledge of Internet technologies and the understanding of the mechanisms on the web?

During their studies, students acquire a broad communication, information technology and business foundation to successfully develop comprehensive policies and strategies for marketing campaigns and Web communications. The University places of learning as well as companies, advertising, PR or event agencies are connected by alternating three-month theory and practice phases together organization and content.

As part of the Bachelor's degree Marketing and Communications Management at the School of Commerce, a business training / clerk for marketing communications to be integrated. The course lasts seven semesters, the theory phase in the sixth semester spent doing abroad.

Graduates of the degree program of marketing and communications management work in communication departments of companies, in advertising, PR and event agencies and the media. Project management and consulting, especially in IT companies are other areas.

Last updated Mar 2015

About the School

The most modern IT based learning methods support these ideas of interactive learning. Conveyance of seminar contents for example by e-learning and computer supported collaborative learning (CSCL) pro ... Read More

The most modern IT based learning methods support these ideas of interactive learning. Conveyance of seminar contents for example by e-learning and computer supported collaborative learning (CSCL) promote the development of interdisciplinary qualifications that are needed for the acquisition of expertise and success in professional work life. In addition to this the role of evaluation plays an important part in our pursuit to provide quality teaching. We provide a positive learning environment in combination with continuous feedback on the learning success of our students and vice-versa: our teaching staff also receives feedback from our students. In this way improvements can be quickly implemented at the universityand in our collaborating firms. Read less