⚡️ Coronavirus (COVID-19) update
Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Then, students can travel to Germany later and continue studying on-campus.
Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? Do you see your dream job in a creative, innovative and communicative environment? Then our bachelor's programme with a specialisation on brand management, communication and advertising is the perfect match for you.
Visit our website to get the brochure and learn more about our Brand Management (B.A.) programme.
Contents of the Brand Management (B.A.) programme
In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.
You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:
Basics of brand management and integrated communication
Media planning and targeting
Campaigning and crossmedia
Performance marketing and social media
Special topics of brand communication and advertising
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Students on this B.A. programme are awarded one of the following bachelor's degrees:
Bachelor of Arts in Media Management with specialisation in Brand Management
Bachelor of Arts (Hons) in Brand Management
Future career opportunities
This B.A. programme qualifies you for a professional position in strategic and operational marketing. Potential employers are international network agencies, creative agencies, media planning agencies and marketing departments in roles such as:
Brand Communications Manager
Customer Experience Manager
Online Marketing Manager
Social Media Manager
Admission requirements are as follows:
Recognised secondary school leaving certificate
English language proficiency certificate- TOEFL (at least 72 out of 120)- IELTS (at least 6 out of 9)
CV (curriculum vitae)
Letter of motivation
Personal interview (optional)
Tuition fees5,300 € per semester
One-off registration fee
500 € (EU students)
750 € (Non EU students)