Brand Management (B.A.)

General

Program Description

Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? Do you see your dream job in a creative, innovative and communicative environment? Then our bachelor's programme with a specialisation on brand management, communication and advertising is the perfect match for you.


Contents of the Brand Management (B.A.) programme

In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.

You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:

  • Basics of brand management and integrated communication
  • Media planning and targeting
  • Campaigning and crossmedia
  • Advertising psychology
  • Performance marketing and social media
  • Special topics of brand communication and advertising

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Degree awarded

Students on this B.A. programme are awarded one of the following bachelor's degrees:

  • Bachelor of Arts in Media Management with specialisation in Brand Management
  • Bachelor of Arts (Hons) in Brand Management

Future career opportunities

This B.A. programme qualifies you for a professional position in strategic and operational marketing. Potential employers are international network agencies, creative agencies, media planning agencies and marketing departments in roles such as:

  • Brand Manager
  • Brand Communications Manager
  • Brand Consultant
  • Account Manager
  • Strategic Planner
  • Customer Experience Manager
  • Content Strategist
  • Online Marketing Manager
  • Social Media Manager

Admission requirements

Admission requirements are as follows:

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)

Fees

Tuition fees
5,300 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students)

Last updated Dec 2019

About the School

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your pr ... Read More

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your professional identity. We are delighted that you've taken an interest in Macromedia, a recognised private German university focusing on digital transformation, and would like to tell you more about how we can help to shape your future. Read less
Munich , Berlin , Cologne , Hamburg , Freiburg + 4 More Less