Our goal is to cultivate professionals in business administration. Outstanding talents at home and abroad, as well as those with expertise in business, are selected and appointed as our teaching staff. We collaborate with the industry and allow students to understand how the industry really works through our comprehensive internship programs. This will truly integrate theories and practices, as well as alleviate the gap between knowledge and application.

The Department aims to build the strongest teaching and research team in business administration nationwide and show our students the profundity of knowledge in such fields by integrating academic power and Chinatrust Financial Group’s resources both at home and abroad. Students in this Department will be exposed to a diversified learning environment: professional curriculums, Whole Person development from liberal arts education, solid training in language education, physical education training, self-reflection from service learning, self-exploration from club activities, library access, real experience through internship programs, horizon-expanding international visits, and a macroscopic mentor-mentee system. Four years of such holistic learning will cultivate our students into outstanding talents in business management with independent thinking, professional innovative abilities, honest and practical characteristics, and an international vision.

Department of Business Administration

Financial Service is the economic services provided by the finance industry including banks, insurance companies, funding management companies, stock brokerages, investment funds, etc. Given the characteristic of financial services, this course introduces the theory of marketing and consumer behavior and further applied in the financial service industry.

Curriculum

The program mainly consists of two parts: financial and marketing related theories. Program and courses enable students to understand the theory of marketing, consumer behavior, financial environment and services, and related legal provisions.

CTBC

Program taught in:
  • English

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This course is Campus based
Start Date
Sep 2019
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