The Bachelor's Degree in Adventure Tourism is a unique programme with the emphasis on activity tourism. The students will specialize in adventure tourism or wellbeing tourism. In the adventure tourism module, students will learn to create and commercialize experiences in the form of summer and winter nature and sports tourism activities. The wellbeing tourism module enables students to develop experiental concepts or wellbeing and wellness products as a part of tourism. The degree blends the theory with practice to provide our graduates with the necessary skills to manage quality tourist experiences and to develop and manage tourism businesses with an entrepreneurial attitude.
The theme throughout the degree is innovative creativity, responsible and sustainable tourism enterprise development, internationality and personal development. The degree involves intensive cooperation on a variety of work-based learning assignments conducted with actors and businesses engaged in tourism
Field trips play an important role in this versatile degree. A number of domestic tourism destinations are explored as part of the studies. As a student, you will spend a lot of time outside from the classrooms, outdoors and in natural surroundings.
At the start of the degree, the students will focus on gaining basic skills and knowledge after which they will apply their acquired learning. You will study to acquire comprehensive customer-oriented product development and marketing competence as well as becoming familiar with different cultures. The final stages of the studies emphasize using your acquired competence in practice and in different types of smart solutions.
Through the use of various tutorial approaches, lessons are designed to ensure that students can fully exercise their creative potential and that critical learning is facilitated. Interactive learning, team-based coursework, and small group sessions form an important element of the learning process. During the studies, the students will carry out different kinds of projects in close collaboration with local companies and organizations.