Bachelor's Degree in Marketing Communication

General

Read more about this program on the institution's website

Program Description

Through their course work, students undertaking Communications explore the many ways media impacts the individual and society, locally and internationally.  Students are provided with a solid academic background that promotes written and critical thinking skills, as well as theoretical and applied knowledge. Internships are an integral part of the curriculum.  Through actual work experience during the program, students are better-prepared for their future professions.  Possible internship roles include those in cinema, TV and radio production, advertising and marketing activities, as well as written and on-line press production — plus much more.

Learning Outcomes

  1. Develop a basic comprehension of theories and concepts in the field of Communication;

  2. Demonstrate an understanding of the core ethical values underlying best practices in the production of media (marketing communication, internet studies, digital journalism, digital film making);

  3. Demonstrate knowledge of the research methods used in the many fields of Communication;

  4. Articulate the complexity of media’s place in society and culture;

  5. Communicate effectively in written form within the conventions of communication as a discipline, and;

  6. Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within Communication as a field of study and profession.

Last updated Oct 2020

About the School

CIS – The College for International Studies was founded in 1981, an American University, is located in the very heart of Madrid in one of the loveliest parts of the city. Our building is easily acces ... Read More

CIS – The College for International Studies was founded in 1981, an American University, is located in the very heart of Madrid in one of the loveliest parts of the city. Our building is easily accessible and in an extremely safe area. We take great pride in offering European students an American higher education closer to home just as much as we do in offering Americans precisely what they are used to, only here in Spain. Read less
Community of Madrid , Beverly + 1 More Less