The Degree is aimed at students with critical and analytical thinking skills who wish to lead decisions and change processes in the business world.
The main objective of the Degree is to train professionals with the appropriate personal and professional skills to assume data analysis functions and their interpretation for decision-making in positions of responsibility and management in the different strategic areas of companies.
The Degree in Business Intelligence and Analytics combines basic training in business management, typical of business administration and management degrees, but with a more technological vision in order to master the data processing applied to marketing, logistics, the expansion of business, and product design.
This innovative Degree, designed with the experience of the University of La Salle in the fields of technology and business management, prepares students to find solutions to the most important problems of business and companies. Through an experiential teaching methodology, with a practical approach applying ethics and creative thinking, students learn the necessary tools to face the needs of the business world.
*According to RD 1393/2007, of October 29th, this program has started the verification process for its implementation in the course 2021/22.
When you finish this Degree you will be ready to be part of a new generation of managers. You will have trained in-depth to:
Make strategic use of data analysis for decision making in the business environment, considering the great potential they represent in the current global context. Training in this area is based on techniques and collecting tools, data analysis and visualization, within the framework of the appropriate legal and ethical principles.
Design and execute business analysis projects, communicate results and apply analysis taking a global vision of the company.
You will be trained in creative and innovation processes, learning techniques and strategies to have and develop ideas that bring value to the economy and society to have a vision and way to make it sustainable and ethical, assuming the responsibility to improve our society.
Acquire an entrepreneurial mindset (an entrepreneurial way of thinking and acting). The training focuses on students having experiences related to the reality of creating and growing a new business.
Understand how new technologies are developed from a mainly business point of view. You will be able to identify the opportunities created by new technologies and how to capture the value they generate. Adopting a critical perspective of the risks and threats that may exist in this area and how to manage it in an ethical and sustainable way.
Learning on the Degree in Business Intelligence & Analytics is based on La Salle’s Dynamic Methodology. Its main points are:
Our Learning by Challenge learning method
Empowerment of knowledge, skills, and tools
Internationalization and globalization
Technology as the key to learning
Learning by Challenge
The theory will be continually applied to real practical realities - management cases, projects with companies, business simulations, problem-solving -. You will also analyze existing theories to develop a deep understanding of the business world.
Knowledge, abilities, and tools
You will receive a practical approach to learning that will allow you to develop knowledge, but also personal and professional skills. You will prepare yourself to start a professional career in a fast-changing international business environment. Teamwork, leadership and communication skills, practical use of tools (for database creation and management, web development, content management of social media channels, IT systems, or for design and management of mobile applications), will be fundamental during your learning process.
International by definition
Internationalization is one of our hallmarks, so our program has been designed and managed by an international team of educators. You have a culturally diverse cam-pus experience with more than 40 nationalities and teachers from all over the world. At La Salle, we understand that students should have international experiences in order to grow as a person, and that is why we offer you a series of opportunities (stays in Shanghai and San Francisco and the United Nations model project in the city of New York) that will allow you to do different programs in London, Paris, Brussels, Frankfurt, Australia, China or Latin America.
The importance of technology
This degree program combines the world of technology and business. Companies, economies, and our societies are being rapidly transformed by technology. By this, we understand that business students must understand the importance of technology and how to manage it to develop new opportunities. We prepare you for the future so that you can be prepared to change and uncertainty, and to take advantage of the potential of technology to make our society a better place.
With the Degree in Business Intelligence and Analytics you will obtain a solid base of skills and knowledge in business management and technology. Upon completion, you will have acquired an international vision and an entrepreneurial and innovative approach to business management.
You will have acquired the necessary knowledge to be professionally qualified within a wide range of possibilities:
You can be hired in any of the areas of finance, marketing management, operations, human resources, technology and innovation management, or project management.
You will be able to be hired at an international level and will be able to work in multicultural working environments. The skills acquired, which include communication, teamwork, leadership, planning, organization and analytical skills, will allow you to learn and develop quickly in the context of the organization.
You will be ready to start entrepreneurship projects and create your own company (Start-Up).
Some of the possible career opportunities are Business Intelligence Consultant, Data Analysis Consultant, Digital Business Development Manager / BizDev, Digital Product Manager, Consumer Analyst / Digital Audience, BB Source Manager: Big Data, App Marketing Analyst, eCommerce Analyst, Marketing Analyst Online, Social Network Mining, Technology Business Consultant, Business Intelligence Consultant/Developer, Entrepreneur in the digital environment.
In addition, you will be able to access university master's programs.