Bachelor Programs in La Tour-de-Peilz Switzerland 2022

The MBA degree focuses on developing competencies in communication skills, leadership and teamwork, information technology, and problem-solving. A distinguished faculty lead a rich and diverse student body through current issues in management and prepares the students for the technology-driven global workplace of the third millennium. In addition to the MBA core curriculum, each candidate must also complete one of the specializations. The MBA with a Marketing specialization enables the student to build upon the solid foundation from the core coursework for the MBA degree and provides students with advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsement deals allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena. -

The Bachelor of Science in Business Administration (BSBA) program at the American University in Switzerland provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends at a global scale and with hands-on experience via close links to the industry. At AUS, we focus on integrating traditional business knowledge with practical decision- making, problem-solving, creativity, and strategic thinking while engaging in real-world projects. We create a learning environment that emphasizes collaboration and team building alongside healthy competition. -

The Bachelor Degree in Business Administration with a Specialization in Marketing provides students with a profound understanding of various marketing-related concepts and techniques. Emphasis is made on the development and implementation of marketing strategies and on the effective use of the marketing mix. -